A&E TELEVISION – INKED


Marketing Firm: Civic Entertainment Group
End Client: A&E
Program: Event Marketing, Entertainment Marketing, Street Teams

Objective:

Generate awareness for new show on A&E “Inked.” Brand Ambassadors to act as “walking billboards” and apply show-themed temporary tattoos on beach-goers while verbally delivering tune-in messages.

Parameters:

  • One day event in 4 cities
  • Each city consisted of 5 Street Teams with 1 Team Leader and 3 Staff members.
  • 19 Managers, 57 talent (76 total staff)
  • All 4 executing simultaneously

Program Elements:

  • Recruit, contract, organize and train high-profile talent in Miami, Los Angeles, Chicago and Miami.
  • Teams consisted of the highest caliber models dressed in bikinis and board shorts.
  • Staff had to sit for custom airbrushed tattooing for event.
  • Teams hit the streets “Inking” men, women and children with removable tattoo’s on the Nations most popular beaches.

Results:

Inked” over 60,000 people with the TV Shows logo.

Client Testimonial:

“EventPro Strategies is my agency of choice whenever I need to hire staff.

They have proven themselves to be adept at sourcing the RIGHT talent for any given project. They are always energetic, pro-active, organized and available; we’ve been through a lot of agencies and believe me these qualities are rare.

About JESSICA STACKPOOLE

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