Event Staffing Spotlight: “Breakthrough” Brand Ambassadors

EventPro Strategies teamed up with Civic Entertainment Group to provide teams of top-notch brand ambassadors in New York City to promote National Geographic Channel’s Breakthrough!   Breakthrough is a groundbreaking new series about a team of scientists whose cutting- edge innovations and advancements change the world for future generations.

To promote the television series, National Geographic teamed up with Uber to offer free rides in the some of the world’s most advanced alternative fuel vehicles.  The EPS Brand Ambassadors were positioned in three high foot traffic areas in New York City to promote the show and to encourage the public to take advantage of a free Uber ride in one of the thirteen Breakthrough vehicles.  The Breakthrough vehicle fleet included a Tesla Model S, Porche Cayenne BioDiesel SUV, BMW i8 Hybrid, and a McClaren MP4 – 12C Ethanol 85 Supercar to name a few!  The promotional staff also assisted the public with Uber app downloads and distributed promotional materials about the show’s premiere.  Breakthrough Uber riders could share their experience and engage in social conversations using the hashtag #BreakthroughRides.

The brand ambassadors did an outstanding job promoting Breakthrough while creating a memorable and fun brand experience for the public!

EventPro Strategies can provide you with top notch event staffing, maximum media attention and seamless execution for your entertainment marketing events!  Partner with EPS today!

About Kelly Springs-Kelley

Kelly Springs-Kelley is the Director of Marketing at EventPro Strategies. She has worked in the experiential marketing industry for more than 14 years and has loved every minute. Having begun her career in journalism, Kelly is thrilled about the role that information sharing has taken in the marketing world.

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