Category Archives: Event Staffing Tips and Ideas

How to Use Social Media to Boost Event Attendance

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Boost event attendance

 

Remember that famous line from the movie Field of Dreams? “If you build it, they will come.” But while that might work in the movies, it’s not a great marketing strategy for an event. If you want to boost event attendance, you need to promote it.

There is nothing worse than spending months planning an event, only to have a disappointing turnout. The best event marketers know that it’s important to utilize several marketing strategies. And, one that has been shown to boost event attendance is social media.

How to Use Social Media to Boost Event Attendance

Social media has proven to be a game changer for event marketing. 87 percent of B2B companies now use social media to promote their events. It is the second most effective channel for event promotion.

Social media marketing tends to cost less than other traditional forms of marketing. Whatever event you have in the works, social media can help you make a bigger impact before, during, and after your event.

Here are 6 ways to use social media to boost event attendance.

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How to Run a Successful Event Marketing Team

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event marketing team

 

Event marketers know how important it is to have the right team by your side. Choosing the right event marketing team can determine whether your event will be a success or a failure. Plus, working with a team of people you enjoy is just plain fun. 

But, if you have gone through the process of putting together a team, you know how challenging it can be. And then, once you find the right people, you have to figure out the best and most effective ways to work together.

How to Build a Successful Event Marketing Team

67% of B2B event marketers think that event marketing is the most effective strategy. And having the right group of people in place will increase your chances for success. Here are five tips for building a successful event marketing team. Read More

Here are the 5 Big Tasks of Event Staff Management

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event staff management

 

“Coming together is a beginning. Keeping together is progress. Working together is success.” – Henry Ford

Henry Ford was a man who knew the worth of good employees. To him, being efficient was dependent on the ability to hire and keep “the best workers.” So, he sought to reduce turnover within his company. He surprised the industry when he increased the pay of most of his workers by almost double. He also shortened their work week to allow for more leisure time. These may seem like drastic measures, but they resulted in drawing the best auto mechanics to Ford. And, their expertise led to increased productivity and lowered training costs. The same can be said for hiring expert event staff, who are best equipped to reach marketing goals and also bring the benefit of direct sales, when required.

Ford had a team to help guide his employees and ensure their ongoing happiness. But, event marketers must often personally oversee every event and experiential marketing aspect. And, when you consider the weight of event staff management alone, arguably the most important element, this is unfortunate.

Why Event Staff Management is Critical to a Brand’s Success

Harvard Business Review article correlates good management to increased revenue. The source shows how customer satisfaction affects customer behavior and impacts the bottom line. They used retailer Sears as an example. “When employee satisfaction improved by 5%, customer satisfaction improved by 1.3%, which led to a .05% improvement in revenue.” Harvard Business Review says, “That might not sound significant, but for $50 billion Sears, that that came to an extra $250 million in sales revenue.”

Your event staff’s happiness can also have a large effect on revenue, too. After all, they share many of the same responsibilities of retail workers. They greet visitors, answer questions, and promote a pleasant experience. They represent your brand and embody all that it stands for. And, they’re often trusted for skilled tasks, such as product demos or specific forms of entertainment. In short, they see all your plans to fruition, while building crucial relationships with consumers to produce sales. Yet, your event’s results will depend on your ability to carry out effective event staff management. Read More

How to Choose the Perfect Event Marketing Location

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How to Choose an Event Marketing Location

 

When you’re planning an event, there are both large and small details to consider. But one of the most important decisions of all is your event marketing location.

Choosing the right location is critical to your event’s success. Your location will set the tone for your event and will help dictate many of the decisions you make going forward. It also has a tremendous impact on the experience your guests will have.

Listed below are six tips for how brands can choose the best place for their next event. These tips include several considerations, including your target audience, budget, and brand marketing preferences.

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7 Event Marketing Tools That Will Make Your Life Easier

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Event Marketing Tools

 

Live events are currently the top lead generation source for B2B marketers. That is because few things will strengthen your connection to your customers like an in-person interaction. Live events help you build trust with your audience and make your brand more approachable.

But bringing your brand message to your customers in a unique, well-executed live event is not easy. Access to digital marketing tools has exploded in the past five years, but many people still rely on spreadsheets or outdated technology.

In order to make your live event a success, you should use event marketing tools that make your job easier, not more challenging. There are a number of emerging tools that will help you streamline your workflow and operate more effectively.

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How to Build a Winning Event Marketing Campaign

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Event Marketing Campaign

 

An event marketing campaign is a popular and effective way to connect with your customers. Through a sequence of live events, you can interact with attendees directly. They get the opportunity to experience your product or service in person and learn more about your brand.

Unlike one-way advertising, experiential events engage your customers and give them a chance to participate in your brand’s story. It’s a great way to make a lasting impression on your audience. No other advertising channel offers the same level of face-to-face engagement with your customers.

The U.S. Bureau of Statistics has predicted that the event industry will increase by 44 percent from 2010 to 2020. This exceeds the growth predictions for most other industries.

How to Build a Winning Event Marketing Campaign

A well-executed event marketing campaign can bring awareness to your products, enhance your brand’s profile, and communicate your message. However, the key phrase to remember is well-executed. Making certain mistakes will almost certainly cause your campaign to fail.

To build a successful event marketing campaign, there is a lot that needs to be considered first. Let’s look at seven helpful tips to help you get started.
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6 Event Marketing Tactics that Will Excite Millennials

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Event Marketing Tactics
Brands are always on the lookout for new event marketing tactics that will appeal to the millennial generation. And for good reason. There are 80 million millennials in the United States alone. This makes them the largest demographic in the country. There are now as many millennials as there are Gen Xers and Baby Boomers.
But finding the right event marketing tactics can be tricky. This is because traditional advertising methods often fail with millennials. They favor ad blockers, dislike commercials, and receive most of their news through social media.
For that reason, event marketing can be a powerful tool to use when you are trying to connect with millennials. By showcasing your product or service at an event, you are sharing it with millennials in a way that they can appreciate and relate to.

5 Mistakes that Will Kill Your Experiential Marketing Campaign

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Experiential marketing campaign

Experiential marketing continues to grow in popularity as more marketers move away from traditional advertising methods. According to a study by EventTrack, 77% of marketers use an experiential marketing campaign as part of a brand advertising strategy.

There are a lot of factors that go into planning a successful experiential marketing campaign. And from the early planning stages to the execution of the actual event, there is a lot that can go wrong. Unfortunately, most people won’t see these mistakes until it is too late and, by that point, there probably wasn’t a great return on investment.

5 Mistakes That Will Kill Your Experiential Marketing Campaign

Mistakes are a normal part of executing a live event, but certain mistakes will almost certainly doom your event to failure. Here are five mistakes that will kill your experiential marketing campaign.

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The 5 Most Important Traits in a Brand Ambassador

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5 Important Traits in a Brand Ambassador

Take a moment to think about the last time someone offered you a word-of-mouth referral. It may have been a recommendation to check out a restaurant, buy a certain skin care product, or download a new app. Whether you followed through on the suggestion or not likely depended on the relationship you have with the person who gave it to you. If you are suspicious of their motives or feel like they don’t have your best interests in mind, then you are not going to want to take their advice.

Word-of-mouth referrals can be powerful drivers in marketing. Depending on the quality of the source, consumers will act on that referral or disregard it altogether. Ultimately, trust is the deciding factor in whether someone chooses to act on a suggestion or tune it out entirely. This is why choosing the right brand ambassadors to represent your brand at an event is so critical.

So the question you need to be asking yourself is: what kind of responses do your brand ambassadors elicit from your potential customers? Are they seen as trustworthy?

The Importance of Brand Ambassador Marketing

The definition of a brand ambassador will vary depending on who you ask. We define brand ambassadors simply as someone who guides the consumer experience and creates a positive connection to your brand. They do this by demonstrating the value of your products or services and embodying your brand’s values.

It is smart to choose brand ambassadors who can relate to your target audience. In some cases, you might want a brand ambassador who is also a person of influence in that sphere. Some of these social media-savvy brand ambassadors have built a specific community of followers online and can help to promote your brand.

While some brands need a person with that kind of extra reach, it’s important to know that a large following isn’t necessary for success. It is a brand ambassador’s passion and trustworthiness that makes their influence valuable. Read More

7 Traits of the Best College Brand Ambassadors

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College Brand Ambassadors

By the way, intelligence to me isn’t just being book-smart or having a college degree; it’s trusting your gut instincts, being intuitive, thinking outside the box, and sometimes just realizing that things need to change and being smart enough to change it. – Tabatha Coffey

Before The Profit or Undercover Boss, Tabatha Coffey was the business expert and reality star you wanted to walk through your door. On TV, Coffey first traveled the country helping hair salon owners revive their failing endeavors in Tabatha’s Salon Takeover. Then, she expanded to help other small ventures in Tabatha Takes Over. It was her own experience as a salon owner that lent to their success. Yet, it was a combination of factors, almost a grassroots marketing campaign, that earned her celebrity status.

Coffey is an impressive hair stylist who had early emphasis on education. Hers began with a four-year apprenticeship in her Australian homeland. And, it continued with three years of training in London. After moving to the U.S. and opening her salon, she competed on the reality show, Shear Genius. And though eliminated, viewers loved the “blunt, direct” way she talked to peers. In turn, she earned the title of “fan favorite,” launching her solo TV career for the next five years.

After her show’s end, she sold her salon to get back to her passion of education, teaching others the trade. And, in 2016, a leading hair care brand, Matrix, recognized her hard work and named her its Global Business Ambassador. In this role, Coffey spreads the word on the company’s products and education programs to increase its worldwide brand awareness. Her choosing comes as no surprise, due to her training, hard work and other valuable traits. Some she mentioned in the quote above, knowing her success wouldn’t have been possible without intelligence in many facets. We could say the same about the best college brand ambassadors.

Why College Brand Ambassadors Matter

Back-to-school season is fast approaching. And, it’s not just for grade-schoolers. In fact, more money is spent on college students due to their higher ticketed items. Last year, the shopping period alone was expected to bring in $48.5 billion. And, luckily for brands, opportunities exist to reach college students year-round. The key is to be smart in reaching this target audience, which is now in transition.

Millennials are graduating and ushering in their younger cohorts, Gen Z, whose total spending power stands at $44 billion. But, considering their influence on household purchases, it may extend closer to $200 billion. With these individuals soon to enter the real world, there’s no better time than now to get in their good graces. The challenge becomes the best way to do this.

A report by Think with Google says “Gen Z is the most informed, evolved, and empathetic generation of its kind.” They look for brands of the same mindset. And, they place high value on “information, stimulation, and connection.” Personal interactions are how brands can deliver on all three. That makes college brand ambassadors an effective means to make Gen Z their consumers.

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