EventPro Strategies, LLC – Event Staffing and Experiential Marketing

EventPro Strategies is your one-stop event staffing solution! We pride ourselves on our excellence in experiential marketing staffing and execution. Global Reach, Local Touch.

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    « Older posts

    Progressive Insurance has Event Marketing Success with EventPro Strategies!

    February 22, 2010 – 12:27 pm

    Progressives first foray into the event marketing world met with success in all three of its target markets (New York, Miami and LA) as the company held auditions for a walk on role in the next progressive ad-spot.

    Guests of the experience were invited to play Flo (The face of progressive) inspired games and lounge in relaxed progressive themed spaces, before auditioning with the commercial star herself.

    EventPro Strategies provided Brand Ambassadors to convey Progressives ideals, direct auditioners and ensure that everyone enjoyed themselves fully.

    To learn more about the event, click here.

    Progressives first foray into the event marketing world met with success in all three of its target markets (New York, Miami and LA) as the company held auditions for a walk on role in the next progressive ad-spot.

    Guests of the experience were invited to play Flo (The face of progressive) inspired games and lounge in relaxed progressive themed spaces, before auditioning with the commercial star herself.

    EventPro Strategies provided Brand Ambassadors to convey Progressives ideals, direct auditioners and ensure that everyone enjoyed themselves fully.

    To learn more about the event, click here.

    By eps-admin | Posted in News | Comments (0)

    Macys ‘Believe Day’ Experiential Marketing Success!

    February 12, 2010 – 4:32 pm

    To acknowledge the spirit of generosity and goodwill, Macy’s declared Dec. 11, 2009 to be National Believe Day. As part of Macy’s nostalgic Believe campaign inspired by the New York Sun’s famous “Yes, Virginia, there is a Santa Claus” editorial from 1897, National Believe Day’s purpose was to spread the season’s message of joy and kindheartedness toward others.

    To do this, Macy’s partnered with EventPro Strategies (EPS) to bring street level excitement in their Believe Across America tour. Deploying 217 total event staff, which included managers, talented street performers such as stilt walkers, ice skaters, Broadway actors, singers, jugglers, etc, EPS brought the true spirit of believe day to life in 16 different markets simultaneously on December 11th 2009.

    Not only did EventPro Strategies deploy these highly energetic team members in all 16 markets on a cold December day, EPS also procured and costumed all team members in authentic 19th century newsboy dress and provided logistical fulfillment of tens of thousands of ‘Believe Day’ newspapers. These performance street teams then generated true excitement about the event through song, dance and rewarding Believers-in-action with Macy’s Believe Bonuses ($25 Macy’s gift cards), while handing out the Macy’s branded newspapers.
    At the end of the day, the event garnered national TV news coverage (The Today Show) and multiple media mentions nationwide. Through EventPro Strategies extensive portfolio of over 40,000 talent and project management expertise, Macy’s was able to execute its ambitious marketing event flawlessly.

    By eps-admin | Posted in News | Comments (0)

    EventPro Strategies (EPS), the leader in Event Staffing is poised to explode in 2010!

    January 12, 2010 – 9:30 am

    After an incredible 2009, in which EPS innovated more than ever before, placed more talent in more cities than any year prior and as always, EPS worked with over 130 truly stellar clients.

    To become the world dominating leader in our event staffing, EventPro Strategies used the last part of 2009 to hire a rockstar leadership team to help us grow further and faster through 2010 and onward. With the leadership at EventPro Strategies and every other superstar team member we have on board, EPS expects to meet and exceed each of our goals and drive the company to unprecedented success!

    EventPro Strategies vision for growth means not only growing our already huge existing Talent pool but reaching out, engaging and showing our appreciation to our field talent in bigger ways than ever before. For our Clients, this means providing them with an ever increasing, high quality Talent pool, ROI measurement, exceptional project management and even more added value, so that they can continue to execute and measure their events flawlessly with EventPro Strategies.

    Moving into 2010 means not only seeing EPS reach out to our Clients and Talent more than ever before, but seeing EPS in more and more places globally. With the New Year comes further growth in Canada (Through EventPro Strategies [Canada] Inc.) and several other international markets, allowing global brands to reach global consumers all while working with a name they know they can trust in the Experiential Marketing field – EventPro Strategies.

    By eps-admin | Posted in News | Comments (0)

    EventPro Strategies [Canada]- 2010 Vancouver Olympic Games Staffing & Execution

    November 23, 2009 – 2:51 pm

    Officially Incorporated in Canada in 2008 - EventPro Strategies [Canada], Inc. is the ONLY US-based experiential marketing staffing and execution firm, that is 100% compliant with all employment and tax laws throughout all 13 Canadian Provinces and Territories! EPS is the best choice for Olympic and Canadian Staffing & Execution needs!

    EventPro Strategies [Canada], Inc. offers an extensive database of Talent including Brand Ambassadors, Multi-lingual Staff & Managers across Canada, delivering the same world-class service, high value, and quality Talent and performance in Canada, as EPS has been offering in the US for over 10 years.

    EPS bills and pays Talent in CAD for Clients doing business in Canada. EPS’ US-based Clients also have the option of being billed in USD, as EPS easily handles the conversion process for Talent payroll.

    To maintain EPS’ high standards, ALL EPS [Canada] Talent are hired directly (with no subbing out), and as PART-TIME Employees (not Independent Contractors). Not only is EPS incorporated in Canada, but EPS also offers the Best Canadian Insurance in the industry - offering a $6 Million Umbrella Liability Insurance Policy in Canada, as well as auto coverage, alcohol hosting, workers compensation by province, and so much more!

    EventPro Strategies is hands down, the best staffing partner for the Vancouver Olympics and for all your other Experiential Marketing Programs requiring Canadian Staffing and Execution expertise.

    EventPro Strategies, has once again risen to the challenge, and has started its global expansion as the leader in Experiential Marketing Staffing & Execution.

    By eps-admin | Posted in News | Comments (0)

    EventPro Strategies (EPS), celebrated its’ 10 year anniversary

    November 23, 2009 – 3:18 pm

    EventPro Strategies (EPS), celebrated its’ 10 year anniversary as the leader in experiential marketing staffing and execution throughout the US & Canada on Tuesday, October 27th, 2009

    The EventPro Strategies Team would like to take this opportunity to say “THANK-YOU”, to you, our Client’s and Field Managers / Talent / Brand Ambassadors, who continue to push us to the next level! EPS is inspired by the creativity and innovation of our Clients, as well as the outstanding energy of our Talent, and we feel privileged to partner with such an extraordinary and talented group of people year after year, executing exceptional events together.

    EventPro Strategies is consistently on the cutting edge of the experiential marketing staffing industry, providing our Client’s and Talent with the newest & most innovative technology solutions, value, and premium services that you have come to expect from EPS! We couldn’t do it without you!

    “Thank you for an amazing 10 years! We look forward to many more years of partnership, innovation, success, and to continuing to do what hasn’t been done before !“ – Jessica Browder Stackpoole, Founder & CEO

    By eps-admin | Posted in News | Comments (0)

    Former Cold Stone Creamery COO David Andow joins EventPro Strategies’ (EPS) executive team

    October 12, 2009 – 4:07 pm

    EventPro Strategies (EPS) is excited to announce the addition of our new Chief Operating Officer (COO), David Andow. Launching companies such as Re-Bath Corporation and Cold Stone Creamery from local, to national and international industry giants, David has an affinity for elevating small companies to astronomical heights.

    David leads/supports the charge for (EPS) in Operations, Human Resources, Technology, Strategic Planning, and Business Development. He will play an intricate role within EventPro Strategies’ global expansion as well. David brings with him passion, expertise, and determination to make EventPro Strategies the global industry leader. “I’m super excited about the Team at EventPro Strategies and the potential it offers” Says David. “I see EPS as a global opportunity of a lifetime! I’ve spent the last 18 years building large companies both domestic and internationally, and it goes without saying that the EPS journey will be the biggest yet! “

    With the recent launch of the EPS Tracker System® 2.0, new real-time measurement tools and assets for delivering ROI, and a new highly interactive, company website, EPS has created a platform for innovation and leadership within the industry. The addition of a driving force, like David Andow, is certain to boost the company to groundbreaking heights. “EPS is very excited to have a world-class executive such as David Andow as our COO,” Says Founder and CEO Jessica Browder-Stackpoole. “Together, we will be unstoppable in becoming the best global agency in our niche of experiential marketing staffing and execution.”

    By eps-admin | Posted in News | Tagged Event Marketing, Event Staffing, Street Teams | Comments (0)

    EventPro Strategies (EPS) named to 2009 Inc. 5000 ranking

    September 1, 2009 – 8:00 am

    ARIZONA- EventPro Strategies (EPS), a leader in experiential marketing staffing and execution, was named one of the fastest growing private companies in the U.S. in Inc. Magazine’s prestigious 2009 Inc. 5000 ranking.

    This marks the second year in a row that EPS has been named as an Inc. 5000 Honoree.

    EventPro Strategies is recognized for successfully doing what has never been done before in the event staffing industry, holding the title for instituting many of the industry’s “firsts”.  Most recently, EPS has been respected for bringing new innovation, technology, measurement, and real-time reporting to the world of experiential marketing, staffing, and execution.

    EPS has had significant growth since its inception in Asheville, North Carolina in 1999.  Over the last 10 years, EPS has expanded to 30 full-time employees, is now headquartered in Scottsdale, AZ, and still has the office in Asheville, NC as well as two other US remote locations.  EPS is also incorporated in Canada and focused on activating its global expansion.

    EventPro Strategies’ model imitates a boutique style firm focused on a high level of customer service and relationship building, EPS partners with 130+ agencies and brands each year, including many of the biggest in the world, and works with tens of thousands of talent per year in the field.

    The Inc. 5000 ranks privately held companies according to their average year-over-year sales growth during the last five years. Widely recognized as a prescient indicator of companies and industries that are on a track for sustained success, EPS is proud to be honored with this recognition for two consecutive years.

    To be eligible for Inc. 5000, companies have to be independent and privately held through their fiscal year 2008, established in or before 2005, had at least $200,000 in net sales in the base year of 2005, and $2 million in net sales for 2008. In addition, 2008 sales for the companies had to exceed their 2007 sales. Inc. verifies all information using tax forms and audited financial statements from certified public accountants and by conducting interviews with company officials.

    About EventPro Strategies

    EventPro Strategies is the premiere, full-service event staffing and execution agency, acting as an extension of their clients in the field.  EPS delivers strategy, expertise, innovation, measurement, unsurpassed value, and an elite level of service and Talent for experiential marketing programs throughout the US & Canada.

    By jessica@eventprostrategies.com | Posted in News | Tagged Event Marketing, Event Staffing, Street Teams | Comments (0)

    Launch of EPS Tracker System® 2.0

    August 29, 2009 – 12:36 pm

    On behalf of the entire EventPro Strategies Company, we are proud to announce the implementation of our EPS Tracker System® 2.0 on August 27th, 2009.  This system is designed to enhance our ability to communicate event information more quickly and for you to control your information in a centralized place.  The key component for you will be our creation of a Talent Portal for each individual and/or a Client Portal for each company.  You control your information and can make changes to your profile at any time.

    The focus on providing a centralized platform of real time information to its clients, talent, and staff will allow EventPro Strategies to become the technological leader in the experiential marketing staffing industry.  Working with WorkXpress, our EPS Tracker System® 2.0 centralizes pre-event and post-event information while assisting both the client and EPS staff with event execution. Our mission is simple, “Provide our talent and clients with the data that they want and need at their fingertips. “

    EventPro Strategies is excited about our release of Tracker System® 2.0 and would like to invite all of you to register and work with us representing some of the most recognized brands in the world.  We look forward to a long and prosperous relationship.

    By jessica@eventprostrategies.com | Posted in News | Tagged Event Marketing, Event Staffing, Street Teams | Comments (0)

    In-flight Net access takes off on Virgin America

    November 5, 2008 – 1:49 pm

    By Roger Yu, USA TODAY

    PHOTO: Passenger Emmaline Allwood learns about Aircell's in-flight broadband service Gogo from Jared Karns in JFK Airport's American Airlines terminal.

    Monday, Virgin America plans to become the latest airline to offer in-flight Wi-Fi Internet, a service with a problematic past that still promises far-ranging flexibility in entertainment.

    The San Francisco-based carrier has scheduled the service for one Airbus A320 aircraft, joining American Airlines as the only carriers in the world to offer full Internet access.

    Dubbed Gogo, the service lets passengers browse the Web, use e-mail and instant messaging, download video and connect to secure networks through three wireless access points on the plane. Voice calls over the Internet are not allowed. The cost is $9.95 to $12.95 a flight, depending on route length.

    If Virgin America's test flight is deemed successful after about a week of flying, the airline will expand the service to 24 other planes in its fleet by mid-2009.

    With two carriers offering the service commercially, in-flight Internet is making a serious comeback after a two-year period of dormancy.

    The previous generation of in-flight Wi-Fi, operated by Connexion by Boeing, was shut off at the end of 2006. Its satellite-based system proved to be too expensive for domestic carriers, and Connexion couldn't find enough passenger demand for the $30-a-flight service.

    Still, customers and airlines' interest in affordable in-flight Wi-Fi persisted, leading to several technology companies vying for the business. Working with its entertainment subsidiary, LiveTV, JetBlue introduced a text message/e-mail service last year on one aircraft as a trial.

    In June, Chicago-based Aircell began offering its Gogo Internet service on 15 of American Airlines' Boeing 767 aircraft. LiveTV and Aircell rely on existing cell towers to beam transmissions. While this "air-to-ground" technology is less expensive for airlines to install, it limits access to flying over land.

    "The speed was comparable to my home DSL," says frequent traveler David Ralph, music director of Webster Hall in New York who recently tried American's Internet.

    "You can put a little instant-messaging icon that says you're (flying). My friend in Belgrade got back to me and thought it was amazing. It's definitely a step in the right direction."

    Among other carriers that have revealed their Wi-Fi plans:

    •Air Canada says it will offer Gogo starting in spring on several Airbus A319s that fly to the USA, with plans to expand it to the rest of the fleet later. Aircell plans to build cell towers in Canada so that Canadian airlines will be able to provide Wi-Fi on domestic flights.

    •Alaska Airlines plans to test a satellite-based system on a Boeing 737 plane in 2009. Operated by California-based Row 44, the carrier plans to expand it to the rest of its fleet if the test is successful. The airline prefers a satellite system because many of its flights fly over water.

    •Southwest Airlines has also signed with Row 44 and will test it in four aircraft early next year, spokeswoman Whitney Eichinger says.

    •Delta spokeswoman Betsy Talton says Delta will introduce GoGo in two aircraft by the end of the year. The airline expects to have more than 330 aircraft complete by summer 2009. It plans to extend it to its Northwest subsidiary, as well.

    •Continental Airlines plans to introduce an e-mail and instant-messaging service operated by LiveTV in the summer.

    US Airways and United say they're evaluating various vendors and didn't reveal more details.

    By eps-admin | Posted in News | Comments (0)

    B-to-B: MySpace Hits the Streets Fictitious Character Max ROI

    November 5, 2009 – 2:09 pm

    street teamsWednesday, November 19, 2008- EM BUZZ

    In an effort to generate media buyer buzz, MySpace earlier this month played off election fever and unleashed 50 actors, megaphones and a fictitious character named Max ROI onto the streets of New York City. Max ROI (which is pronounced “Roy” and stands for Rate of Impression) may appear in future MySpace efforts. The goal of the promo was to send the message that partnering with MySpace yields the highest rate of impressions for advertisers.

    On Nov. 3, 25 teams of two people, one dressed as a stockbroker, the other as a more casually attired MySpace user, were positioned together outside agencies and clients at lunchtime shouting on a megaphone, “Vote for Max ROI.”

    “It was an opportunity for us to take advantage of the election and a slumping economy to say that we understand that return on investment is even more critical in today’s world and that MySpace is poised to deliver maximum ROI,” Angela Courtin, senior vp-marketing entertainment and content at MySpace, told Buzz. “The objective was to let our clients and potential clients let them know that we are a partner in helping them achieve their business objectives and that understanding ROI is probably at the top of the list.”

    Although the immediate result was a spike in traffic, Courtin said that this is the beginning of a long-term campaign with this character in an effort to reach MySpace advertisers. “This is just the beginning,” she said. Future plans are still being determined.
    Agency: Precision Event Group, Beverly Hills, CA.

    By eps-admin | Posted in Articles | Comments (0)
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