EPS Featured Event: Mayfield Ice Cream Mobile Tour

This week’s EPS Featured Event is the Mayfield Ice Cream Mobile Tour! The tour, with the cutest ice cream truck EVER in tow, is making stops across the southeastern United States.  EPS is providing local brand ambassadors to promote the beloved southern staple (and its recent “brand restage initiative”) at retail locations, community events, and sporting events.

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At each event, our promotional staff interacts with and engages consumers, distributes Mayfield ice cream samples and coupons, and relays key brand messaging.  The promotional teams are having a great time promoting Mayfield and consumers are loving free ice cream samples on a hot summer day!

 

 

Product sampling campaigns give brands the opportunity to reach their target consumers where they work, live, and play.  Since 1999, brands of all sizes have partnered with EPS to assist with product sampling events. Our promotional staffing services assist clients at every critical step to help ensure goals are met. Contact us to discuss your product sampling campaign or any consumer-facing initiative. 

 

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About Lisa Major

Lisa is a seasoned experiential marketing professional and has worked with EventPro Strategies for the past 14 years. Throughout this time, Lisa has held several roles at EPS, giving her a comprehensive knowledge of the experiential marketing industry as a whole.

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