Live events are currently the top lead generation source for B2B marketers. That is because few things will strengthen your connection to your customers like an in-person interaction. Live events help you build trust with your audience and make your brand more approachable.
But bringing your brand message to your customers in a unique, well-executed live event is not easy. Access to digital marketing tools has exploded in the past five years, but many people still rely on spreadsheets or outdated technology.
In order to make your live event a success, you should use event marketing tools that make your job easier, not more challenging. There are a number of emerging tools that will help you streamline your workflow and operate more effectively.
What to Look for in Event Marketing Tools
Fortunately, you have your pick of both established and emerging event marketing tools to choose from. These tools can help you work more efficiently, plan for a more successful event, and fully capitalize on your event’s potential. Event technology can boost the attendance at your event by 20 percent, increase your productivity by 20 percent, and lower costs by up to 30 percent.
The tools that work best will depend on your company and the industry you are in. However, there are certain characteristics you should always look out for:
- Functionality: Any software you choose should be flexible and adapt to your style of working.
- Seamless integration: You wouldn’t take five different cars to get to the same event. Likewise, you shouldn’t have to log onto five different systems to do your work. Any software you choose should integrate with the other key systems you are using such as a scheduler, your CRM, or financial applications.
- Scalability: Your software should be able to grow alongside your business.
- 24/7 support: There are very few guarantees in event marketing. But one thing you can always count on is that something unexpected will happen at some point. When it does, you want to have a dedicated support team available, no matter the time of day.
- Mobile-optimized: If your software isn’t mobile-optimized, then you should get rid of it immediately. Your event marketing software should be easily accessible no matter what device you are using.
7 Top Event Marketing Tools
Having the right technology can make a world of difference when it comes to planning your next live event. The right event marketing tools can keep you organized and help measure your ROI after the event is over.
Here are seven event marketing tools that will make you rethink your event planning process:
1. A cloud-based storage app
There is a lot to keep track of when you are planning an event. You will have invoices, photos, a list of attendees, and data from the event. And you are going to want all of this information to be easily accessible.
It’s a good idea to find a cloud-based storage app to keep track of all your information. It will keep your most important documents safe while allowing you and your team to access them at any time.
2. Project management software
There are a lot of moving pieces when you are putting together a live event. That’s why a project management technology can be so helpful.
You can invite your team to join and assign them tasks and due dates. Most will even send you email updates so you can ensure that you are meeting every deadline.
3. An expense tracking app
Collecting receipts and trying to keep track of your expenses can be a huge pain. An expense tracking app can make all of this much easier for you. Most will allow you to take photos of your receipts, track your mileage, and issue reimbursements all through the app.
4. A social media management platform
You want to utilize social media to promote your event and continue to engage your audience after the event. But managing multiple social media accounts can be overwhelming, even if you do have one person assigned to handle it.
Using a social media management platform will help you streamline your social media management efforts. You can manage all of your social media accounts in one place, schedule posts in advance, and track analytics.
5. A mobile event app
When most people are planning to attend an event, they expect to receive updates in the weeks leading up to it. A mobile event app will help you improve this experience for your attendees.
You can keep them up to date on your schedule and share any relevant announcements. It will also allow you to follow up with your attendees after the event is over.
Make sure you look for a mobile event app that is customizable and has an interface that will be simple for your attendees to use.
6. A mobile check-in app
When applicable, a mobile check-in app will streamline your check-in process and make check in less frustrating for you and your guests. Attendees can check in through the mobile app which will lead to shorter lines, fewer employees needed on your end, and a seamless check-in experience.
7. Mobile marketing surveys
Look for a mobile marketing survey that is completely customizable and can be accessed from any device. They are perfect for gathering lead data and/or following up with attendees after the event. These platforms allow you to easily access and analyze your data. They also integrate with most CRM’s, social media accounts, and other third-party systems.
A successful event requires several moving parts. But are your event marketing tools up-to-date or are you unintentionally making your job more difficult?
Having the right software can be a game changer when you are putting together your event marketing strategy. Choosing the right technology will make your event more effective and help you measure your ROI once it is over.
The seven event marketing tools listed above will help you develop a better strategy for planning and executing your next live event. And the software you end up choosing should support your marketing strategy and make your processes run more smoothly.
EventPro Strategies is passionate about technology, and offers several event marketing tools to help our clients succeed in the field. Contact us to learn more about how we can elevate the way you execute marketing events.