To extend the Mother’s Day celebration into the work week, a team of eighteen EPS Promotional Models hit the streets of Manhattan to take part in a fun publicity stunt on behalf of Civic Entertainment Group and Bravo TV. The EPS promotional models, aka Flash Moms, promoted the upcoming series premiere of Bravo’s Odd Mom Out, a comedy about life as a mom in New York’s wealthy Upper East Side.
The promotional models checked in early at Civic Entertainment Group’s office to be transformed into Upper East Side moms with hair, makeup, and matching outfits. By mid-morning, the promotional models were invading Manhattan hot-spots with branded pink baby strollers and Bravo’s VIM (Very Important Mom) perks program cards. The Flash Mom street teams interacted with consumers and distributed VIM cards with instructions on how to access exclusive partner perks each week for an entire month! The promotional models encouraged consumers to share the VIM perks program on Twitter for a chance to win the ultimate VIM experience – gift cards, beauty products and services, handbags, and so much more! The Flash Mom street team did an incredible job creating buzz for Odd Mom Out!
Looking for a way to generate buzz, create media interest and increase awareness for your brand? Contact EPS today to find out how our promotional teams can take your publicity stunt to the next level!