EventPro Strategies provided teams of brand ambassadors to assist with a fun, summer sampling campaign for Chex Mix! The Chex Mix Deliciously Unpredictable Road Trip hit the road for a four day journey with comedian Alfonso Ribeiro and celebrity Vine family, the Eh Bees to celebrate family summer adventures. The campaign kicked off at Yellowstone National Park and traveled to Park City, Utah; Zion National Park; and the Grand Canyon. The EPS Brand Ambassadors welcomed travelers at visitor’s centers at each location and distributed bags of Chex Mix to promote the campaign while satisfying traveler’s hunger pangs. The brand ambassadors also encouraged travelers to follow the Chex Mix Road Trip on social media platforms and to post their own road trip photos using the hashtag #ChexMixSweepstakes for a chance to win a $250 road trip prize package! The brand ambassadors did an amazing job promoting the brand and creating a memorable experience for travelers!
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