Event Staffing Spotlight: Chex Mix Deliciously Unpredictable Road Trip

EventPro Strategies provided teams of brand ambassadors to assist with a fun, summer sampling campaign for Chex Mix!  The Chex Mix Deliciously Unpredictable Road Trip hit the road for a four day journey with comedian Alfonso Ribeiro and celebrity Vine family, the Eh Bees to celebrate family summer adventures.  The campaign kicked off at Yellowstone National Park and traveled to Park City, Utah; Zion National Park; and the Grand Canyon.  The EPS Brand Ambassadors welcomed travelers at visitor’s centers at each location and distributed bags of Chex Mix to promote the campaign while satisfying traveler’s hunger pangs.  The brand ambassadors also encouraged travelers to follow the Chex Mix Road Trip on social media platforms and to post their own road trip photos using the hashtag #ChexMixSweepstakes for a chance to win a $250 road trip prize package!  The brand ambassadors did an amazing job promoting the brand and creating a memorable experience for travelers!

Incorporate experiential marketing into your marketing strategy to target consumers where they work, live and play!  Click here to find out how your brand can benefit from EventPro Strategies’ event staffing, execution and technology services.

About Kelly Springs-Kelley

Kelly Springs-Kelley is the Director of Marketing at EventPro Strategies. She has worked in the experiential marketing industry for more than 14 years and has loved every minute. Having begun her career in journalism, Kelly is thrilled about the role that information sharing has taken in the marketing world.

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