Event Staffing Spotlight: HBO Now Ride of Thrones Experience

EventPro Strategies provided a stellar team of brand ambassadors for long-time client, Civic Entertainment Group, to promote HBO’s new streaming service, HBO Now. HBO Now provides access to movies and to HBO’s original programming, including the hit series Game of Thrones.

To promote the new service, HBO teamed up with Uber to bring the “Iron Throne” directly to fans in New York City. The Ride of Thrones experience allowed Uber riders to have the throne delivered to them for a unique and memorable photo opportunity.

The EPS brand ambassadors were on hand assist with throne deliveries and to provide a memorable and fun brand experience for the public! The brand ambassadors interacted with people and distributed branded premium items while communicating key information about HBO Now. The brand ambassadors also snapped photos for the lucky fans that seized the throne and encouraged them to share their photos on social media using specific hashtags. The brand ambassadors did an amazing job promoting the service and engaging the public!

EventPro Strategies can provide you with top notch event staffing, maximum media attention and seamless execution for your entertainment marketing events! Partner with EPS today!


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About Kelly Springs-Kelley

Kelly Springs-Kelley is the Director of Marketing at EventPro Strategies. She has worked in the experiential marketing industry for more than 14 years and has loved every minute. Having begun her career in journalism, Kelly is thrilled about the role that information sharing has taken in the marketing world.

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