Event Staffing Spotlight: L.A. Auto Show Product Specialists

EventPro Strategies provided a stellar team of product specialists for AutoTrader and Kelly Blue Book at the Los Angeles Auto Show in November.  The L.A. Auto Show is known for being one of the most influential and top attended auto shows in the world.  Spanning over a 10 day period, the auto show features vehicle debuts, ride and drives, and other events and attractions for attendees to enjoy.

The Autotrader and Kelly Blue Book exhibit footprint featured interactive touchscreens that allowed attendees to browse both the Autotrader and Kelly Blue Book websites.  The EPS product specialists guided attendees through the websites and educated them on the unique features that each site offers to those interested in purchasing a vehicle.  The product specialists also encouraged event attendees to enter the Autotrader/Kelly Blue Book Dream Car Sweepstakes on Twitter and Instagram by posting a photo of their dream car from the auto show and using the hashtag #dreamcarsweepstakes!  Event attendees left the footprint with a new pair of sunglasses, a chance to win a new car or cash prize, and an educational experience to assist them in the purchase of their next car!

EPS can provide a team of highly-skilled product specialists that can drive results for brands in any industry.  Contact a member of our client services team to learn how our product specialists can elevate your brand!

About Kelly Springs-Kelley

Kelly Springs-Kelley is the Director of Marketing at EventPro Strategies. She has worked in the experiential marketing industry for more than 14 years and has loved every minute. Having begun her career in journalism, Kelly is thrilled about the role that information sharing has taken in the marketing world.

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