Event Staffing Spotlight: Madden Bowl XXI Promotional Models

With Super Bowl XLIX in EventPro Strategies’ backyard this year, we had the pleasure of staffing many events not only at the University of Phoenix Stadium but also at corporate sponsored parties in the Phoenix area!  Madden Bowl XXI, an exclusive, invite-only block party hosted by video game developer EA Sports, was held in the Scottsdale Entertainment District and featured live entertainment, VIP lounges and of course a Madden ’15 celebrity gaming tournament.

EPS provided promotional models to assist with the highly anticipated, celebrity laden VIP event.  The promotional models welcomed guests to the party and assisted with check-ins while providing directional assistance for party goers.  The promotional models also encouraged guests to interact with a digital social media wall in which consumer generated content appeared in real time using the hashtag #MaddenBowl.  Guests were ushered down the red carpet and into the high energy party where they were treated to performances by Nelly and Florida Georgia Line!  Despite the rain, the party was definitely one of the hottest parties in town and our promotional models had a blast!

EventPro Strategies, the leader in experiential marketing event staffing, has hired promotional models and spokesmodels for hundreds of brands!  Contact EPS today to learn more about how our promotional models can benefit your brand!





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About Kelly Springs-Kelley

Kelly Springs-Kelley is the Director of Marketing at EventPro Strategies. She has worked in the experiential marketing industry for more than 14 years and has loved every minute. Having begun her career in journalism, Kelly is thrilled about the role that information sharing has taken in the marketing world.

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