Event Staffing Spotlight: PEEPS Minis Street Teams

EPS Street Team Brand Ambassadors hit the ground running after the conclusion of the cross-country PEEPS Minis Mobile Tour with a massive nationwide guerilla sampling program. The street teams dished out the sugar-coated chicks in 15 metropolitan areas from coast to coast, promoting the PEEPS Minis “Every Day is a Holiday” campaign. The street team brand ambassadors targeted high foot traffic areas in each market, interacting with consumers while distributing PEEPS Minis and relaying brand messaging and product information.  The street teams wrapped up the sampling campaign at Six Flags Amusement Parks, sampling to visitors as they entered and exited the park.  The street teams distributed a whopping 2 million PEEPS Minis during this promotional campaign!

By incorporating street team marketing into your marketing strategy, you will target consumers where they work, live and play!  Street teams put a face and a personality to your brand, and partnering with an event staffing agency that understands the need to find the right people with the right experience and skill set is critical.  EventPro Strategies can provide you with the right people for all of your event staffing needs!  Partner with us today!

About JESSICA STACKPOOLE

Leave a Reply