EPS Client: Gold n Fish Marketing

End Client: Cadbury

Program(s): Cadbury brands - Trident, Dentyne, Stride, Bubblicious, Swedish Fish

Objective: Ongoing programs to promote Cadbury brands (Bubblicious, Dentyne, Trident, Stride, SwedishFish) through a series of mobile tours, sampling events, street teams, and event executions

• 23 Markets (executing for most brands)
• 735+ Total Staff including Tour Managers, Market Managers, Emcees and Brand Ambassadors
• 20 Million+ Samples of Cadbury Products Handed Out!
• Per year!

Details

• Tours all required experienced Driver s/ Tour Managers and Assistant Managers, with the know-how to research and schedule execution calendars per market, in order to ensure goals are achieved
• EPS handles all tour logistics, hotel, travel arrangements, expenses, fuel, credit cards
• EPS handles all local box truck, cargo van and rental cars for local sampling programs

***EPS has executed variations of these programs every year, for the past 5 years