Entertainment Marketing/PR Stunts

EPS Client: Civic Entertainment Group

End Client: FX Network

Program: “Sons of Anarchy” Harley Riders PR Stunt

Objective: To promote FX Network’s new show on American biker culture - “Sons of Anarchy”.  Harley fleets rode through LA & NY wearing sons of Anarchy t-shirts and building awareness and buzz for the shows launch.

• 2 Markets (LA &NYC)
• 100+ TOTAL Harley Davidson Bikers (plus Harley motorcycles)

Details:

• Talent hired had to not only have the “biker look” associated with the show, but had to own a Harley Davidson Motorcycle!
• Team Leaders arrived onsite early to the pre-arranged meeting spot to sign all bikers in, and organize the group, and coordinate routing