EPS Client: Momentum Worldwide

End Client: General Growth Properties (GGP)

Program: GGP Rockin’ Shoppin’ Eve Events and GGP 165-Mall Black Friday Events

Objective: To kick off the biggest shopping day of the year the evening before Black Friday and keep the momentum up throughout the entire Black Friday experience by greeting shoppers, handing out collateral, promoting contests, and taking video of shoppers capturing the holiday shopping experience

• 165 Mall Locations Nationwide
• 1 – 2 Day Nationwide Simultaneous Execution
• Execution in All 4 Time Zones
• 1,020 Total Staff

Details:

• EPS coordinated the logistics of shipping event collateral packages to 171 Managers throughout the country
• Organized 9 Conference calls with our client contact to ensure every single of the 171 Black Friday Managers we fully trained prior to execution day
• Provided in-depth wrap up reporting, program statistics, and executive summary to include key learning’s