EPS Client: Jack Morton Worldwide

End Client: Hyundai

Program: Hyundai Genesis Consumer Tour

Objective: To promote the launch of Hyundai’s new luxury vehicle, the Genesis, through a 15-market nationwide tour geared towards getting consumers behind the wheel of the Genesis and driving interested customers to Hyundai dealerships

• 15 Markets Nationwide per year
• 158 Total Event Staff (98 Brand Ambassador’s, 60 Labor Staff) per year

Details:

• Skilled labor staff were hired to assist the tour managers in unloading and setting-up all elements of the interactive Hyundai Experience prior to event day and tearing down/loading up all elements after event conclusion
• Brand Ambassadors performed a number of tasks during execution including: greeting, registration, assisting at interactive kiosks (iWall, Airbag Lounge, and Audio Lab), managing the bar area, and handing out surveys and premiums to consumers