EPS Client: Purepartner by design

End Client: Microsoft Zune

Program: Microsoft Zune Concert Lounges

Objective: Microsoft used Live Nation Concert Venues to unveil their high-tech, portable MP3 player – Zune – giving consumers a live interactive experience with the new Zune

• 350 Concert executions across 28 Concert pavilions
• 27 Venue Managers & 27 Assistant Managers
• 1800+ Total Talent shifts hired

Details:

• Extensive interviewing, screening and hiring and training process for music-loving Venue Managers and Assistant Managers as this role had onsite responsibility for every element of the promotion
• Events spanned 4 months
• Concert events added / removed with as little as 1 day notice