EPS Client: Momentum Worldwide

End Client: Wendy’s

Program: Wendy’s Burger Taste Tour

Objective: Promotion of Wendy’s fresh, never frozen hamburgers through giving away fresh hamburgers grilled onsite any way consumers pleased;  Focus on driving return business to Wendy's by getting as many gift cards as possible in the hands of consumers

• 30 executions in 26 markets per year
• 462+  total staffed Talent per year
• 25,000+ Burgers sampled
• 50,000+ Wendy's Gift Cards distributed

Details:

• Staffed Actor/Managers, Team Leaders and Brand Ambassadors to assist with set/up breakdown, hand out samples, and play interactive games with consumers and engage them with Wendy’s brand and burgers

*** EPS executed two consecutive years