Coppertone: Cars 3 Road to the Races Tour
EventPro Strategies is providing local brand ambassadors to assist with a brand activation for Coppertone at each stop on the Cars 3 Road to the Races mobile tour. Road to the Races is a tour that brings a life-size Lightning McQueen character car and his pals to cities nationwide to promote and celebrate the June 16th Cars 3 movie premiere.
Coppertone, a leader in the sun-care industry, is one of several Road to the Races tour sponsors. Each of the sponsors offer a fun brand activation for children to participate in, creating a memorable experience for little ones and their parents! EPS’ brand ambassadors are on hand to welcome visitors to the Coppertone activation and encourage children to become part of the pit crew with an interactive tire-changing activity. Participants and their parents can then choose an animated GIF from the activity to share socially. Additionally, parents can try out Coppertone’s products and pick up a coupon for future use.
The Road to the Races tour has several more stops before it wraps up in Sonoma, CA at the Toyota/Save Mart 350 NASCAR Cup Series race on June 24th and 25th. Click here to view the tour schedule. Ka-chow!
Since 1999, EventPro Strategies has provided mobile tour managers, CDL drivers, and local brand ambassadors for hundreds of mobile tour events. We work closely with our clients to ensure that we are providing the very best staff based on the tour’s specific needs. Our team will work relentlessly to ensure that your mobile tour is successful, both out on the road and in market.