EventPro Strategies teamed up with Civic Entertainment Group to provide brand ambassadors for the Ford Toughest Tailgate Tour! The experiential tour celebrated Ford’s partnership with the NFL and gave fans and community heroes a chance to experience an AMAZING tailgate party.
The nine-city tour activated for five days in select NFL markets. In each city, EPS’ brand ambassadors represented Ford and assisted with the following:
- Hand delivering pre-packaged snacks to local media outlets to promote Ford’s NFL sponsorship and create awareness for a game day promotion.
- Recognizing community heroes by delivering a tailgate lunch to local military personnel, first responders and construction workers.
- Assisting with a tailgate cookout for local Ford dealership employees and their families.
- Delivering tailgate prize packages to winners of the Ford Toughest Tailgate Truck On-Demand Uber promotion. The promotion gave fans the opportunity to win a tailgate package that included food, game tickets and an NFL shop gift card, all hand delivered by a local Uber driver in a team branded Ford F – Series Super Duty truck.
- Promoting Ford at a game day tailgate experience, assisting with games and activities, and providing brand messaging.
We were thrilled be a part of this amazing tour and our brand ambassadors loved having the opportunity to serve their local communities while representing the Ford brand!
Since 1999, EventPro Strategies has been committed to providing the very best brand ambassadors to each of our clients based on their specific needs. Whatever your experiential marketing campaign entails, you can count on EventPro Strategies to provide you with the RIGHT team that will drive results for your brand!