Featured Event: Wendy’s Drive to the Final Four

EventPro Strategies teamed up with The Marketing Arm to provide brand ambassadors for the Wendy’s Drive to the Final Four mobile tour. The tour celebrated Wendy’s partnership with NCAA basketball and their title as the Official Hamburger of the NCAA!

Drive to the Final Four Mobile Tour

The three-week tour kicked off on Selection Sunday and then visited campuses of NCAA powerhouses – Xavier University, Butler University and the University of Louisville. From there, the tour went on to the first and second round tournaments in Indianapolis, the regional tournament in Kansas City, and then headed to the Final Four in Phoenix.

Activation

The tour had plenty of interactive elements for fans to enjoy and EPS’ brand ambassadors were on hand to assist with the all the fun. At each tour stop, the Wendy’s Food Truck served up fresh burgers to fans and they could participate in activities for a chance to win upgraded seats, gift cards, and other cool items. Fans could show off their basketball skills with games like Beat-the-Clock Shot and the Tipoff Tailgate. The experience also offered a couple of social sharing photo opps for fans to take part in. Wendy’s scored BIG with fans by creating a memorable brand experience for all ages to enjoy! 

Experiential activations at sporting events can be a win-win for everyone! Since 1999, EPS has provided top-notch event staffing services for hundreds of brands at all levels of competition, from high school lacrosse games to the Super Bowl. Our dedicated and experienced team is ready to assist you with your next sports marketing campaign!

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About Lisa Major

Lisa is a seasoned experiential marketing professional and has worked with EventPro Strategies for the past 14 years. Throughout this time, Lisa has held several roles at EPS, giving her a comprehensive knowledge of the experiential marketing industry as a whole.

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