Drive to the Final Four Mobile Tour
The three-week tour kicked off on Selection Sunday and then visited campuses of NCAA powerhouses – Xavier University, Butler University and the University of Louisville. From there, the tour went on to the first and second round tournaments in Indianapolis, the regional tournament in Kansas City, and then headed to the Final Four in Phoenix.
The tour had plenty of interactive elements for fans to enjoy and EPS’ brand ambassadors were on hand to assist with the all the fun. At each tour stop, the Wendy’s Food Truck served up fresh burgers to fans and they could participate in activities for a chance to win upgraded seats, gift cards, and other cool items. Fans could show off their basketball skills with games like Beat-the-Clock Shot and the Tipoff Tailgate. The experience also offered a couple of social sharing photo opps for fans to take part in. Wendy’s scored BIG with fans by creating a memorable brand experience for all ages to enjoy!