Event Staffing Spotlight:  Hershey’s Brand Ambassadors

Event Staffing Spotlight: Hershey’s Brand Ambassadors

The countdown to the 2016 Summer Olympics is on!  EventPro Strategies’ (EPS) brand ambassadors had a blast promoting the Hershey brand at a huge celebration in Times Square that kicked off the 100-day countdown to the summer games.  The air was filled with excitement as 75 members of Team USA were on hand to greet fans and pump up the crowd for a day of fun activities.

EPS’ brand ambassadors canvassed the pep rally and interacted with event attendees while promoting Hershey’s #OneSweetCelebration campaign.  The brand ambassadors distributed limited edition, Team USA branded Hershey’s Milk Chocolate Bars and encouraged attendees to visit Hershey’s Chocolate World, a retail store in Times Square, for even more Team USA branded treats.  The fan favorites were most definitely the EPS costumed brand ambassadors, who were dressed as a Hershey’s Chocolate Bar and Reese’s Peanut Butter Cup.  Much to their delight, the costumed staff gave high fives and posed for photos with event attendees.

Hershey’s #OneSweetCelebration campaign was a huge success and gave event attendees a fun and memorable brand experience that they will remember for years to come.

With over 16 years of experience, EventPro Strategies is the leader in experiential marketing event staffing.  From brand ambassadors to costume characters to street teams and more, we can provide you with top-notch talent for any type of marketing campaign.  Contact a member of our client services team to learn more about our event staffing services and how our promotional staff can generate awareness for your brand!


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About Kelly Springs-Kelley

Kelly Springs-Kelley is the Director of Marketing at EventPro Strategies. She has worked in the experiential marketing industry for more than 14 years and has loved every minute. Having begun her career in journalism, Kelly is thrilled about the role that information sharing has taken in the marketing world.

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