“In baseball and in business, there are three types of people. Those who make it happen, those who watch it happen, and those who wondered what happened.” – Tommy Lasorda
Those who know Tommy Lasorda know him for his long-time association with the Los Angeles Dodgers. He got his start with the team as a player in 1954, when it was the Brooklyn Dodgers. Several years later, he became a coach, then manager and, finally, in 1996, the club’s Vice President. Some may attribute his rise in ranks to his love for the game. But the truth is, Mr. Lasorda also knows business.
A Forbes article dubbed him “the Lee Iacocca of baseball, the master motivator, the prince of positive thinking.” That’s because Lasorda understood the importance of his players – his employees. Thus, he always let them know he appreciated their efforts and sought to motivate them to believe in themselves and give their all. At the same time, he reminded them of the significance of their fans. Without fans, Lasorda said, “there wouldn’t be any people like us.” He believed that keeping baseball alive meant saying thank you to fans and giving autographs upon request. It meant giving the fans a great experience.
Since Lasorda’s reign over the Dodgers, the experience level necessary to delight fans has grown in scope. But, Lasorda’s message still applies in baseball and in business. If your consumers are at sporting events, don’t be the brand sitting idly on the sidelines. Be the brand that makes it happen though sports event marketing.
For the Love of the Game’s Experience
Though baseball is “America’s favorite pastime,” other sports fans may beg to differ. From the NFL to NASCAR, and the NHL’s Stanley Cup Playoffs to the Kentucky Derby, there’s a sport or event for everyone. And, while many articles attempt to uncover the science behind the love of sports, we know, in a nutshell, it’s the fan experience.
A Washington Post article says these sports “help fill the need we have to connect with others, the desire for a transient but thrilling moment.” It’s why three out of four millennials prefer to buy an experience versus a product. Yet, today’s expected level of experience goes beyond a touchdown or hockey goal. And, this is when experiential marketing gets its turn at bat.
Sports event marketing can combine the need for a connection with the desire for a big experience to win the hearts (and wallets) of sports fans. But, if your brand is new to the experiential game, how do you guarantee a grand slam? Read More