Promotional Staffing

Finding a promotional staffing company that can deliver the team you need can be a challenge, but with EventPro Strategies, your search is over. Whether you need college ambassadors, in-store product demonstrators, street teams, samplers, product specialists, or any other promotional team, EPS has you covered.

  • Promotional models
  • Product specialists
  • Brand ambassadors
  • VIP staff
  • Market managers
  • Tour managers
  • Labor staff
  • Sales people
  • Demonstrators
  • Hosts
  • Emcees
  • And more!

Partnering with EPS means that you have experienced staff and our proven track record on your side.

  • EPS has specialized in promotional staffing since 1999
  • Our database contains over 50,000 promotional staff members across the U.S., Canada and internationally
  • EPS only hires W-2 variable hour employees, NOT independent contractors, protecting our clients from co-employment liability related to employee misclassification
  • Using our proven staffing methodology and proprietary technology, EPS will provide the best people to make your promotional campaign a success

EventPro Strategies promotional staff will create the opportunity for your brand to be exposed to larger audiences in an interactive and effective way. We individually train and hire each of our employees to ensure that you receive passionate and talented promotional staff to best represent your brand.

Top agencies trust EPS to provide the best promotional staffing available. It’s time you did too!

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American Laser Skincare

By | A la Carte Technology Services, Case Studies, Event Marketing, Event Staffing and Execution, Large-Scale Staffing and Project Management, Lead Generation, Learning Management Training System, Mobile Technology, Project Management, Promotional Modeling, Tradeshow Staffing and Models | No Comments

End Client: American Laser Skincare
Program: Event Staffing and Execution, Event Marketing, Tradeshow Staffing and Models, Promotional Modeling, Large-Scale Staffing and Project Management, Lead Generation, Learning Management Training System


To provide world-class staffing, project management and the highest caliber of sales-focused booth models to generate sales leads and enhance product awareness for American Laser Skincare clinics across the country. EPS provides ALS with a dedicated in-office project team focused on comprehensive project management and program coordination.


  • The American Laser Skincare Booth Models program goal is to generate high-volume and high-quality sales leads for ALS, meeting a minimum of 90% or more of their pre-set goals.
  • Events take place at bridal shows, tradeshows, festivals and various other locations nationwide; one ‘event’ can last anywhere from 1-8 days
  • ALS Booth includes a pop-up display, lead cards, raffle box and other supplies. Model is responsible for acquiring and maintaining booth and supplies.
  • One pre-approved booth model is required for most events
  • Over 2,500 events per year.
  • Execution is over 300 days a year, spanning 12 months.
  • Program is executed in 39 major markets (137 clinic “micro” markets)
  • Event locations include: Miami, Boca Raton, Atlanta, Greenville, Memphis, Nashville, New Orleans, Virginia Beach, Baltimore, Pittsburgh, New York, Albany, Boston, Chicago, Detroit, Milwaukee, Madison, Kansas City, Houston, San Antonio, Los Angeles, Phoenix, Las Vegas, Denver, Salt Lake City, and More!
  • EPS screens, books and manages over 350 ALS booth models to generate leads, educate in regards to ALS products and services, facilitate contests and distribute giveaways.


  • Event Activation: The American Laser Skincare Program with EPS began in November 2011 and continues to present.
  • Event Times: Times vary per event, ranging from 4 to 14-16 hours per day

Program Elements:

    • Large-Scale: Large-scale hiring coupled with complex and on-going management and program coordination. This includes identifying, training and managing over 350 booth models, coordinating materials shipment, pick up and inventory, as well as meeting and exceeding client lead goals.
    • Dedicated internal in-office project team, including a project leader and program coordinators.
    • Training and Education: EPS has elevated staff training by implementing a customized Learning Management System, as well as conducting regular conference calls and lead generation coaching. EPS also facilitates continuing education regarding new and current product knowledge to ensure elevated performance on-site.
    • Elevated performance: As a result of intensive education, onboarding of new talent and EPS-led incentives, in 2013 EPS improved lead generation by 9.3 percentage points as compared to the same time in 2012.
    • Talent selection: Booth models are vetted based on sales and promotional experience, as well as a sense of urgency and aggressiveness in terms of reaching their sales goals.
    • EPS Lead Generation Technology: EPS developed a mobile-based Lead Generation platform to replace ALS’s previous paper lead program, saving them substantial dollars in printing, shipping, data entry and logistics costs. The platform is designed to capture customized attendee information on site through the use of a mobile device. Through a custom interface, ALS has real time access to lead data for immediate event status tracking and attendee follow up.
    • Raising the bar: EPS has created ALS talent incentives and an on-line community to foster team engagement and improve performance, which includes contests and drawings, an ALS Facebook group and a pay rate restructure.
    • Talent selection process: Booth models are vetted based on sales and promotional experience, as well as a sense of urgency and aggressiveness in terms of reaching sales goals.
    • Quick-turn to full implementation: As a result of improved lead generation and overall agency and talent performance, ALS awarded EPS with managing and executing 100% of their promotional event program, up from 30%. EPS had just 2-5 days to on-board and train new talent for all additional promotional markets.
    • Partnership: EPS consults on event staffing, coordination and execution best practices, as well as developing staffing and execution plans


ALS is extremely satisfied with the progress and growth of their program as a result of the EPS/ALS partnership. They continue to look forward to the prospect of new and innovative changes in terms of technology and execution enhancements. EPS and ALS continue to elevate their partnership by considering new execution and program avenues and plans focused on continuing to improve program results and ROI.

Client Testimonial:

“EventPro Strategies…has allowed our Event Marketing program to grow and elevate in many different facets. The Program Coordination team has played an extremely important part in the evolution of our relationship.  EventPro Strategies continues to bring advanced solutions to provide efficiency and cost effectiveness.”  Megan Sullivan – Event Marketing Manager, American Laser Skincare

Cirque du Soleil

By | Brand Ambassadors, Case Studies, Event Staffing, Event Staffing and Execution, Experiential Marketing, Experiential Marketing Staffing and Execution, Large-Scale Staffing and Project Management, Mascots and Costume Characters, Project Management, Promotional Modeling, Street Teams | No Comments

Marketing Firm: Celsius Communications Canada
End Client: Cirque du Soleil

Event Staffing and Execution, Event Staffing, Event Marketing, Mascots and Costume Characters, Brand Ambassadors, Entertainment Marketing, Experiential Marketing, Promotional Modeling, Street Teams, Large-Scale Staffing and Project Management


To provide world-class staffing, project management and the highest caliber of brand ambassadors and specialty talent to promote the Cirque du Soleil brand and encourage the sale of tickets to Cirque du Soleil performances showing in each market. EPS provided Celsius Communications Canada with a senior program coordinator and program team focused on comprehensive project management and coordination.


  • The goal of the Cirque du Soleil Street Teams program was to promote Cirque du Soleil and encourage the sale of tickets to each performance.
  • The program consisted of 5 tours, each of which promoted a specific Cirque du Soleil show.
  • Street teams executed events in 38 markets across the country, including major markets such as Boston, Dallas and Atlanta, but also in smaller markets such as Boise, ID, Grand Forks, ND and Loveland, CO.
  • Events took place in a multitude of venues including festivals, parades, malls, in-store and several other locations.
  • Event activities included street performances featuring jugglers and other entertainers, activities such as face painting, street teams for engagement and material distribution and much more.
  • Events took place over a span of 9 months, executing a total of 112 days.
  • EventPro Strategies screened, hired and managed over 250 promotional talent across the country, providing exceptional and experienced brand ambassadors in every city, large or small. Brand ambassadors were dressed in costume for each event and were expected to embody the essence of each show and bring it to life.
  • In addition to brand ambassadors, EPS hired and managed a number of specialized talent for each show. These included jugglers, makeup artists, magicians and more.


  • Event Activation: Programs ran continuously from April 2012 through January 2013.
  • Event Times: Execution times varied depending upon the specific event, averaging 6-8 hours each.

Program Elements:

  • Large-Scale: Large-scale hiring, on-boarding and talent management, including both top-tier brand ambassadors as well as unique specialty staff. This included the management and execution of 5 separate tours, many taking place simultaneously in multiple markets.
  • Detailed Event Execution and Coordination: EPS was responsible for shipping materials and managing in-market inventory, as well as purchasing and/or renting additional equipment, such as flat screen TVs, iPads, helium tanks, and other items when needed. In addition, EPS coordinated all transportation in acquiring and delivering materials on site, and was responsible for booking storage units to house all materials.
  • Training: EPS worked with the client to create a training guide which included talking points, FAQs and other event-related items. EPS assisted the client in conducting training calls and performed follow-up coaching and training with the tour managers and staff.
  • Partnership: EPS consulted on best practices, held conference calls, and was responsible for booking the actual event location in several markets.
  • Raising the Bar: EPS event staff seized opportunities to elevate the program. In one situation, an event manager exceeded everyone’s expectations when she redesigned a simple white promotional tent, transforming it into a Cirque du Soleil-themed display inclusive of theater-style curtains, a flag, posters and other event collateral.
  • Quick-Turn Events: In many cases, EPS had very little time to coordinate staffing, training, logistics, transportation and other program requirements for events in which the client had little lead time.


The Cirque du Soleil Street Teams program was a success, as each event resulted in increased ticket sales while enhancing the image of and promoting the Cirque du Soleil brand. Celsius Communications Canada plans to continue its partnership with EPS into and throughout 2013.

Client Testimonial:

“Working daily with EPS for the past six months, I am assured that all my requests are answered quickly and that the team is very professional. Every project, in every state, from Grand Forks, ND and Honolulu, HI to Boise, ID and Houston, TX, is handled with the same assiduous attentions. I am very happy with the team managing (the events) all over the country.”   

Eve Choquette, Celsius Communication for Cirque du Soleil, Montreal, Canada