This week’s EPS Featured Event is the Twisted Tea NASCAR Show Car campaign. This year, Twisted Tea teamed up with driver Ty Dillion for the 2017 Monster Energy NASCAR Cup Series, and is the primary sponsor of several races.
To celebrate the Twisted Tea racing team and the sponsorship, the brand is bringing the #13 Twisted Tea show car to select NASCAR markets for product sampling events. The events give Twisted Tea drinkers an up-close and personal experience with the #13 car, as well as samples and giveaways. Ty Dillion, the #13 driver, has even made appearances at several event activations!
In each market, EPS is providing brand ambassadors to promote the brand at local retailers. The brand ambassadors are on hand to interact with customers and introduce them to the brand and products in an effort to drive sales. The events have been a crowd pleaser and have provided a fun and memorable experience for NASCAR fans and consumers.