Category Archives: Event Marketing Trends

How to Find the Best Guerrilla Marketing Tactics for Your Brand

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Guerrilla marketing tactics


Imagine that one morning you are walking down seventh avenue in New York on your way to work. Suddenly, you come across a six-foot tall coffee cup that is spilling coffee onto the sidewalk. Steam rises out of the cup and the smell of brewed coffee hangs in the air.

Sitting next to it is an ad for Bounty paper towels that says, “Makes small work of BIG spills.”  

In 2009, Bounty placed their life-sized spills all throughout the streets of both New York and LA. Very little explanation is necessary and dozens of people stopped to look and take photos beside the displays. This is an excellent example of guerrilla marketing tactics at work.

What is Guerrilla Marketing?

Some people outside of marketing may cringe a little when they hear the term “guerrilla marketing”. It might sound a little aggressive and it certainly leaves quite a bit to the imagination. 

Jay Conrad Levinson introduced the term guerrilla marketing in 1984. He used it to describe unconventional ways that businesses can stand out to their customers.

Fortunately, guerrilla marketing (when done right!) is anything but hostile. Guerrilla marketing tactics capitalize on the element of surprise. It is a way to think outside of the box and grab your audience’s attention in a new way.

Let’s look more closely at the four different types of guerrilla marketing outlined below:

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How to Improve Audience Engagement with Photo Marketing

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Photo marketing


By guest author Dave Simmons of Shoot Systems

Sometimes as an event planner, it can be easy to lose sight of the bigger picture. With a million tiny items on the to-do-list, simply getting your event off the ground, sticking to the budget and getting bums in seats can feel like the height of achievement. But no matter how busy you are booking venues, managing logistics and securing speakers, for your event to have a significant impact, you need to make time to focus on engaging your audience.

The benefits of wooing your audience

Like any relationship, pursuing a connection with event attendees requires effort. As a brand, you need to consider their needs and how you can meet them. You should understand the problems they encounter, offer solutions, and perhaps even make them laugh along the way. If you get it right, audience engagement will bring valuable benefits for your guests and your business alike.

  • A better experience at your events will make customers happier and more content
  • Engaged attendees are more likely to part with contact details and other data to inform your marketing program
  • Better audience engagement will lead to word-of-mouth recommendations, repeat customers and increased brand awareness

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7 Common Corporate Event Disasters and How to Avoid Them

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Corporate event


Written by guest author Reno Macri 

From conferences to conventions, a corporate event can be extremely important in terms of building and maintaining business relationships. However, it also provides plenty of scope for things to go wrong, which is why it is absolutely crucial that you take the preparation stage seriously.

Here, we take a look at seven common corporate event disasters and explain how you can avoid them.

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Are You Missing This in Your B2B Marketing Events?

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B2B Marketing Events

Do you know a data breach unleashed on your business’s network in the year 2020 may cost around $150 million? With cyber security threats on the rise – and their hefty expenses – it seems a B2B marketing event focused on the topic would garner a grand audience. Yet, this wasn’t the case for one London event marketer who managed to fill only 18 of 200 seats at her clients’ educational event. She admits it was her fault due to its poor promotion. And, her peers report their own mishaps related to weather, refreshments, and more.

Their stories show that B2B marketing events require great attention-to-detail at every stage. And, with companies allocating 20-30% of annual marketing budgets to events, there is little room for error.

Why B2B Marketers Are Spending More on Events

Recent research in the Harvard Business Review further confirms the power of getting in front of business targets. It reported that an experiment proved “face-to-face” requests are “34 times more effective than emailed ones.” And, the reason comes down to the fact there is more trust when speaking in person. It’s about being able to see the requestor’s body language, expressions, and other “non-verbal cues” to validate his or her authenticity.

This approach is increasingly necessary with Millennials taking over the American workforce. In fact, by 2020, more than one-third of adult workers will be of Millennial age. By 2025, that number will increase to 75%. Gaining their trust will be necessary to earn their business. This is in contrast to buyers aged 50 and above who are instead “more focused on business benefits and deliverables.” 

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6 Powerful Ways To Increase Brand Awareness

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Increase Brand Awareness

Brand awareness is one of the most important aspects of any marketing strategy. According to research, consumers who recognize a brand are less likely to sample other options. They are also more likely to choose what is familiar and safe. When an organization finds a way to increase brand awareness, they are providing their company and mission with a distinct advantage. With brand awareness, a business builds a loyal following and trust. Without it, a brand falls into the abyss of nameless companies that didn’t stand out by making a positive brand impact.

6 Powerful Ways to Increase Brand Awareness

Marketing events are one of the best ways to increase brand awareness, foster brand loyalty, and drive revenue. Here are 6 ways to increase your event’s ability to accomplish these goals. Read More

Experiential Events: How to Be on the Next Level

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Experiential Marketing Events: How to Be On the Next Level

At the beginning of the year, we published the best of event marketing in 2016, as well as our 2017 must-watch experiential marketing events and trends. Now, already 6 months into the new year, one thing is certain. Experiential marketing gets more exciting by the day.

Nintendo kicked off this big year by immersing gamers of all ages in hands-on demos of its latest system, Nintendo Switch. Then, in March, TV network Bravo launched a street team of (nearly) naked models at SXSW. Come April, we saw HP transport Coachella attendees through space and beyond. And through it all, we continue to keep an eye on mattress brand Casper. Their marketers are helping people sleep everywhere. Literally.

Though several, these are only a few experiential marketing events raising the bar for brands far and wide. And, we know there will be many more terrific campaigns before we move on to 2018. But for now, it’s time for brands to stay focused. It’s the time to plan for how they, too, will take their experiential marketing events to the next level.

Why Experiential Marketing Remains the Strategy

Numbers have been selling marketers on the demand for brand experiences the past few years. These came from early adopters who paved the way by evolving with consumers’ need to connect. To stay in step, they expanded basic event marketing to new levels. Now, we are seeing full interactive experiences that allow brands to show their authenticity and build real relationships with consumers. This move has become vital, since almost 75% of millennials prefer an experience over goods. And, we see it working, with 65% buying from brands on the spot. In short, it should come as no surprise most marketers are realizing the value of event marketing and jumping on board. And others continue to up the ante.  Read More

20 Practical Ways to Connect With Your Audience

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How to make a customer connection

We all hear the word “engagement” tossed around often. And for good reason. It is an essential part of establishing that great first impression when it comes to courting new customers. As a result, it is also a critical aspect of any experiential marketing event. Engagement can take place before, during, and after the event, using multiple channels and strategies.

Ensuring you have a cohesive engagement strategy allows you to foster a customer connection and engage with your audience on a deeper level. Let’s take a look at some high-impact, yet easy, engagement strategies that surround experiential marketing events.

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Get Social: Powerful Event Marketing in the Digital Age

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Social Media Strategy for Events

Do your marketing events need to reach the next level in terms of attendance and engagement? Maybe you are promoting your event, but you aren’t reaching enough people, or the right people. With a strong social media marketing strategy, you can generate buzz around your event while hyper-targeting the right audience. Not only does this improve attendance and engagement, but it grows your social media presence. And in building your social media reach, you are better able to engage audiences after the event and convert attendees into customers.

How to Use Social Media Marketing to Boost Event Performance

Creating a buzz-worthy event requires a strategic approach, but by utilizing some simple tools you can find success. A social media event marketing strategy requires that you have a plan in place to connect with attendees before, during, and after the event. Let’s take a look at some social media marketing components that you can utilize to amplify the reach of your next event. Read More

5 Marketing Strategies That Will Maximize Your Revenue

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Marketing Strategies for Your Next Event

Everyone that runs a business wants it to succeed. And an essential aspect of achieving success is an effective marketing strategy. Event marketing is an avenue in which you can communicate with your potential customers in a way that maximizes the potential for impact. Event marketing can be complex, as campaigns need to incorporate digital media into each event. However, it is important to know that weaving in other proven marketing strategies and techniques into your event will help you drive revenue in the short and long term.

5 Marketing Strategies for Your Next Event

Let’s take a look at some key marketing strategies that can be incorporated into your next event to maximize revenue. Read More