Go to any public space and look around. With most eyes glued to their respective screens, one thing is clear: we can’t live without our apps. For the vast majority of the population, not a day goes by that we don’t use an app for something. Whether it’s chatting, getting around the city, or just enjoying music, apps guide our interactions and daily activities.
However the app world is competitive. For every Pandora there are dozens of other apps hoping to gain market share. So what makes top apps so captivating? And more importantly for marketers, can we apply those secrets to improve event engagement?
5 Secrets That Make Top Apps Highly Engaging
To understand the secrets behind the success of top apps, let’s look that the apps at the top of the charts.
According to Nielsen’s annual report for the most popular apps of 2016, the top five goes to Facebook, Facebook Messenger, YouTube, Google Maps, and Google Search. Aside from these mainstays, there are successful “of-the-moment” apps, ranging from the recreational, like SnapChat and Pokemon Go, to the functional, like Uber and Pocket.
Here are six reasons why users love these highly-engaging apps, and how these principles can improve marketing event engagement: Read More