“Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime.” – Maimonides
A man who fishes does so by any means possible. This may be a net, trap, cage, or hook and line. Yet, anyone who always looks to the latter goes by the term ‘angler’.
As of 2011, there were over 44 million anglers in the U.S., making the outdoor activity one of the top among Americans. These people spent 17 days each doing what they enjoy. And, they’re serious about their sport. They believe in being prepared, and as a result shelled out over $15 billion for fishing gear that same year. This is $1,261 on average per person, and it doesn’t include the nearly $22 billion paid for food and lodging related to their trips. You may not see it now, but the actions of these anglers reflect those persistent with event lead capture, too.
The Correlation Between Fishing and Event Lead Capture
Before embarking on a fishing trip, an angler will seek out the best location to find his or her targeted fish. This is much like an event marketer will review data to find the best area to reach targeted consumers. Both will consider external elements, such as the season and its weather. But, the biggest factor will be traffic. How many of my desired fish (or consumers) will I encounter at this time?
Once anglers (and event marketers) have narrowed down their locations, it’s time to make plans to capture their fish (or leads). After all, it’s not enough just to show up, as they may come back empty-handed. The better prepared both anglers and event marketers are, the bigger their bounty.
5 Things Needed for Effective Event Lead Capture
With the right location, event and experiential marketing presents a big opportunity to get leads. The initiative gives brands the data they need to build on consumer relationships. And, this helps them increase their sales now and in the future. So, if your event lead capture efforts aren’t paying off, consider whether you have secured these five necessities. Read More