Category Archives: The Water Cooler

Creating an Interactive Brand Experience, Experiential for Finance Brands, & Tips for Black Friday Marketing [The EPS Water Cooler]

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Interactive brand experience


As an event marketer, you know that in the digital age, the interactive brand experience is king. Data shows that U.S. consumers now spend an average of 5 hours on mobile devices. Yet, when it comes to digital ads, there seems to be a point of diminishing returns. As time online increases, so does exposure to marketing messages. This has resulted in over-saturation. Consumers have become generally immune to receiving this type of information. Now, enter brand experiences. These events are unique, visceral, and personalized. They are memorable, and the data shows that people are more likely to take the brand’s desired action. This week, the EPS Water Cooler features an article that shows how companies can use strategic planning to create a memorable, interactive brand experience. We also touch on tips for Black Friday marketing and ways to boost sampling events. Read More

Launching Great Experiential Marketing Campaigns, Experiential for Automotive, & Elevating the Brand Ambassador Role [The EPS Water Cooler]

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Great Experiential Marketing Campaigns


At EventPro Strategies, we are experiential evangelists. It’s not only because marketing events allow us to pursue our passion of connecting people with the brands that they love. It’s because, over the past 2 decades, we have seen experiential work. Experiential does what no other marketing channel can. It creates an in-person, real time dialogue between consumers and brands. Not to mention, the statistics surrounding marketing events are staggering. We deliver the EPS Water Cooler each week to help companies execute great experiential marketing campaigns. This week, we start with an article that features 8 tips on getting “ridiculously successful” in experiential. We also peer into a crystal ball to discover where B2B events are headed. Read More

Why Experiential is the Most Authentic Marketing, Tips for a Successful Mobile Tour, & Taking Experiential to a New Level [The EPS Water Cooler]

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Authentic marketing tactics


When it comes to traditional advertising and marketing, the statistics can be concerning. While online and traditional marketing methods remain an integral part of a holistic strategy, data has shown that saturation is an issue. According to the New York Times, it is estimated that “a person living in a city 30 years ago saw up to 2,000 ad messages a day, compared with up to 5,000 today.” Not only are consumers tuning these messages out, but they also see much of this advertising as impersonal, insincere, and sterile. In today’s world, a company that can show its values through authentic marketing will have an advantage. This week, the EPS Water Cooler features an article that demonstrates why experiential rules when it comes to authenticity. We also talk influencer marketing for B2B and why trade shows are well worth your time. Read More

Event Trends You Need to Know, Guerrilla Marketing Success Stories, & Using Multisensory Experiences to Wow Attendees [The EPS Water Cooler]

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128614_WCTrends BH_092217


As an event marketer, a big part of staying at the top of your game is staying up-to-date with everything within the industry and beyond. Event trends can take the form of new and existing technology or novel attendee engagement ideas. They can also mean understanding how marketing events fit in with consumer preferences, the digital world, and more. In the experiential world, there is almost endless opportunity for creativity. There is also almost endless opportunity for revenue generation, data collection, content creation, and more. This week’s EPS Water Cooler features an article that lists 7 trends that experiential marketers need to know. We also showcase social media fails, multisensory experiences, and guerrilla marketing successes. Read More

Trends in Experiential Marketing, Tips for Making Events Instagrammable, & Adding Magic to a Brand Experience [The EPS Water Cooler]

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Trends in Experiential Marketing


Experiential marketing is one of the best ways to reach consumers, regardless of their age, preferences, or income. As we’ve discussed in the past, experiential transcends the generation gap, as it appeals to something beyond demographics. It appeals to the human connection, and the need to relate to one another, which is not unique to one group. It is for this reason that staying up-to-date on trends in experiential marketing helps your company maximize these interactions. This week, we feature an article on the how and why of using event marketing to connect with a group of high-volume purchasers – moms. We also discuss making events Instagrammable and tips on calculating experiential marketing ROI. Read More

Tips to Improve Word of Mouth Marketing, Essentials for Experiential Lead Capture, & Social Media Strategies for Event Marketing [The EPS Water Cooler]

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Word of mouth marketing


One of the primary goals of marketing is establishing social proof. Social proof is a phenomenon in which people assume the actions of others to try to reflect correct behavior. For marketers, that means by proving yourself to one person, their opinions and behaviors can influence others around them. Word of mouth is a predominant way that behaviors are transferred from one person to the other. It is because of the power that peers have in influencing each other, much more than traditional advertising, that Word of Mouth Marketing (WOMM) has developed as its own sector of marketing. And as far as we can tell, very few channels can boost WOMM better than experiential. This week’s EPS Water Cooler showcases 6 ways to improve your WOMM strategy. We also feature an article on essentials for experiential lead capture and social media strategies for events. Read More

Why Brand Experiences Can Bridge the Generation Gap, Top Trade Show Trends for 2018, & How to Create a Retail Experience [The EPS Water Cooler]

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Brand Experiences


The word that seems to be on most marketers’ tongues right now is “millennials”. This generation, which most define as born between 1981 and 1997, are coming into their own in terms of spending power. But what about Baby Boomers, who, according to this article, have more disposable income and “hold ‘the money'”? Appealing across generations is the smart bet for most brands, and brand experiences can help. This week, we are discussing the power of experiential marketing to bridge the generation gap. We also feature an article that discusses the role of digital marketing in the brand experience. Another showcases top trade show trends of 2018. Read More

Why Branding is Critical at Your Marketing Event, Experiential for Direct to Consumer Brands, & 5 Essentials for Experiential Lead Capture [The EPS Water Cooler]

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Marketing Event

Branding is one of the prime tenets of marketing. When a company is founded, outside of establishing core products or services, brand identity is the most important piece to nail down. Branding is the visual and behavioral representation of who your company is. According to this article, “A brand represents the sum of people’s perception of a company’s customer service, reputation, advertising, and logo.” This week, the EPS Water Cooler features discussion on why branding is more critical than ever at your marketing event. We also touch on how the event industry is embracing the tiny house trend. Finally, we deliver the third installment of why the brand experience is the future of marketing. Read More

Retail Promotion Ideas, the Best Fan Experiences at Comic Con, & Tips for a Successful Trade Show Exhibit [The EPS Water Cooler]

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Retail Promotion Ideas and the Best Fan Experience

Experiential marketing is a highly-effective method of consumer engagement for almost any industry. And one industry that is embracing it on all levels is retail. From product sampling to immersive brand experiences, retail is using event marketing to catch consumer attention and stand out from the crowd. But as with any industry, how do you make sure that your experience is set up to succeed? This edition of the EPS Water Cooler is headlining with an article that helps retail brands do just that. We start with retail promotion ideas, then move into Comic Con, the science and art of experiential, and how to measure a brand experience. Read More

How Events Influence Your Marketing Strategy, Marketing to Interests (Not Just Demographics), & Linking Value to Create Brand Affinity [The EPS Water Cooler]

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Marketing Strategy

For the past several decades, more and more brands have integrated events into their marketing strategy. Event marketing provides brands with tremendous exposure and creates long-term relationships with consumers. But, as many of us know, events are more than relationship-builders. Events can generate actionable results that affect your bottom line. This week, the EPS Water Cooler features an article on 3 actionable ways that events can influence your marketing strategy. One article asks if you are marketing to consumer demographics or interests, while another defines experiential success in the modern world. Read More