Highlighted by a 30 foot x 10 foot HD video board, the Coca-Cola Championship Experience was the centerpiece of the COPA Fan Plaza. EPS hired brand ambassadors, a DJ, and an emcee in each city to assist with the massive footprint. The DJ and emcee filled the experience with entertaining music and commentary while the brand ambassadors assisted with interactive elements, premium distribution, and product sampling.
The experience included something for everyone! First, fans could test their ability at Speed Kick, a game to measure how fast they could kick a soccer ball. Next, an exclusive photo experience gave fans the opportunity to share branded photos on social media platforms. Throughout the entire activation, the giant video board displayed event graphics, activation photos, and live video feed from the event. To top of the experience, fans enjoyed samples of refreshing Coca-Cola products and summer themed swag items to help beat the heat.
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