DENTYNE – C STORE PROGRAM

GNF_DENTYNE-COUPON-PROMO_CS2
Marketing Firm: Gold N Fish Marketing
End Client: DENTYNE
Program: Retail Marketing

Parameters:

  • 92 Markets
  • 3,338 Convenience Store Locations
  • 3 Weeks of Execution in Summer and Fall
  • 100 Samples per Store
  • 153 Total Staff
  • 3,338 Convenience Stores Completed

Program Elements:

GNF_DENTYNE-COUPON-PROMO_CS3

  • 1 – 3 Talent worked in each market independently to complete all assigned store samplings
  • Boxes of coupons and a promotional shirt were sent to the Talent’s home and they drove from location to location completing all sampling and reporting independently
  • Each talent executed at multiple convenience store locations (3 to 42 locations per person) completing multiple store executions each day (1 to 14 stores per day at 2 – 3 hours per store) over the course of a few weeks
  • EPS managed all booking, store assignments, scheduling and follow-up for all 3,338 locations

Results:

  • 333,800 + Coupons Distributed

About JESSICA STACKPOOLE

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