EventPro Strategies’ brand ambassadors had a fantastic time promoting Samuel Adams at The Music Run in Los Angeles! The Music Run is the ultimate 5k running and music festival and is also known as the world’s loudest 5k (and for good reason)! The run boasted 120 speakers along the route that pumped out a playlist covering five genres of music. Sam Adams was the official craft beer sponsor of the 2016 tour and the sponsor of the run’s “rock zone”. After the run, participants partied the night away with live bands, DJs, dancers, and fireworks!
One of the hottest elements of the music festival was without a doubt the Beer Garden. Sam Adams had a great experiential activation in the Beer Garden where guests could enjoy samples of Sam Adams, along with other Boston Beer Company beverages. Additionally, the event offered a digital photo booth and beer making lesson (via iPad) led by Sam Adams co-founder, Jim Koch. EPS’ brand ambassadors were on hand to interact with guests, talk about the various types of beers offered, distribute branded promotional items, and assist with interactive elements.
EPS has successfully staffed alcohol promotions for some of the largest beverage brands in hundreds of locations throughout the US and Canada! Our experienced brand ambassadors can increase sales, create brand awareness and drive brand loyalty for your brand by providing consumers with a fun and memorable experience in any type of setting. If you are interested in learning more about our event staffing services, please click below!