From Large-Scale to Small Markets, EPS Will Make Your Next Event a Success!

kellys-collage When TuneIn Internet Radio decided to incorporate social media into their outreach campaign at South by Southwest (SXSW), they knew that they would need brand ambassadors that were not only ultra-active on social media, but who had experience integrating social media campaigns into live events. In addition, because of the nature of SXSW, brand ambassadors with guerrilla marketing experience were best able to navigate the event environment and drive results for the brand.

With our 15 years of industry experience and extensive event staffing Talent database, EventPro Strategies provided TuneIn with brand ambassadors who fit the bill and more; our effective and energetic team stood out from the crowd and was successful in encouraging a significant number of TuneIn downloads!

Since 1999, EventPro Strategies has led the event staffing industry, successfully staffing and executing thousands of marketing programs at a multitude of nationwide music, sporting and cultural events. If your brand or client is looking to establish a presence and take advantage of these event environments, it is important to have an event staffing and execution partner that has a proven and successful track record.

Below are some notable programs that EPS executed at some popular events that are coming soon in 2014.

 
Program Type: TECHNOLOGY, TOP-TIER MODELS
Event: Coachella (Upcoming 2014 Dates: April 11 – 13; April 18 – 20)
Brand: Microsoft

Program Details:

  • Microsoft’s goal was to get Coachella attendees to download the new Bing search engine app on their mobile devices.

  • EPS hired tech-savvy female models to educate attendees and encourage them to download the app.

  • All models were fully comfortable speaking about technology in depth and the features of the Bing app, as well as assisting people in the download process on many different devices, including Windows phones, Blackberrys, iPhones, Sidekicks and more.

Program Type: LONG-TERM/LARGE-SCALE EXECUTIONS, REMOTE MARKETS

Event: National Hot Rod Association or NHRA (Upcoming 2014 Dates Vary)
Brand: US Army
Program Details:
  • Large-scale experiential marketing tour with the goal to enhance the image of the US Army and demonstrate it as an exciting and challenging opportunity for new recruits.

  • Events took place at NHRA races and other locations across the country.

  • EPS hired energetic, enthusiastic staff who were trained to stay super interactive throughout the event, even when working long hours in outdoor elements.

  • The many times rurally/remotely located staff engaged race fans to generate interested in the Army program.

Program Type: HEALTHCARE, LARGE-SCALE STAFFING, TECHNOLOGY
Event: NASCAR (Upcoming 2014 Dates Vary)
Brand: Biosector
Program Details:
  • Program goal was to generate awareness of COPD with on-site NASCAR attendee testing and results.

  • Over 750 staff recruited, screened, trained and staffed; 70-100 per market, per day

  • 8 NASCAR markets

  • Using a digital tablet, the EPS team administered a five-question screening to patrons. EPS’ staff exceeded the number of screenings required by the client

  • EPS delivered a detailed post-event recap and reporting analysis.

Whether your event is large-scale, unique in scope, or requires a technology element, EventPro Strategies can successfully execute in any environment, especially these special-event environments that allow for fantastic consumer marketing opportunities! We have valuable experience and insight that allows us to focus on driving results for your brand! Please click here to contact our client services team and learn more!

About JESSICA STACKPOOLE

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