Multitasking: Incorporating Lead Generation into Experiential Marketing Campaigns

There is a lot that goes into planning an experiential marketing campaign; enough to keep a team incredibly busy. You may not yet feel the need to incorporate lead generation into your efforts, but it is a marketing element well worth implementing.

Lead generation is about garnering more than ordinary, passing curiosity in what you offer. It’s about organic interest that builds a relationship. The foundation of a relationship between you and your potential clients is stronger when it begins with genuine interest. Leads—people showing authentic interest in your event or product—are gathered in many ways. Some are more intrusive than others. Cold calls, for example, are generally considered one of the more annoying methods to attracting business. Converting new people into leads should be as non-intrusive as possible. The last thing that you want is for your consumers to feel uncomfortable.

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Events are a Prime Opportunity

Experiential marketing events give you the perfect opportunity to gain new leads in a comfortable and natural setting. Consider incorporating some type of giveaway, or perhaps an activity in which the consumer can participate once they have given you the information that you are seeking. Have a team of brand ambassadors on hand to engage your consumers in conversation, answer questions about your product or service, and go over the lead generation form with them. When consumers have a reason to instigate communication, it feels non-invasive and natural to them. It makes them more likely to share their experiences with others and to return for further business. Rather than pursuing them, you will be available to aid them when they’re ready.

Incorporating lead generation into your marketing plans is worth the extra effort.  EventPro Strategies can provide you with a team of professional brand ambassadors not only to drive awareness for your brand, but also to collect valuable information that you can utilize for future marketing and sales purposes. Contact a member of our client services team to learn more about how we can help you with your lead generation campaign.


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