Event marketing has evolved. In the case of new technology for events, the evolution has taken on a frenetic pace. New technologies appear before organizations can vet ones that have already been in market. The good news is that these innovations aren’t going anywhere. As more brands experiment with these technologies, your brand benefits by seeing what works and what doesn’t. This week’s EPS Water Cooler features an article that lists 10 of the coolest event technologies in experiential. Another lists 4 event metrics that all companies should make sure they are tracking. We also discuss the allure of analog, shaping the perfect brand experience, and much more!
Technology is speeding up the pace of the world, and it is speeding up event marketing’s ability to connect with consumers. From the eye-catching to the super-engaging, technology for events has become a game-changer. In addition to providing unprecedented engagement opportunity, the technology sphere has shown itself to be vast in scope. While some event technologies are favored by those with larger budgets, there are options that will not break the bank. Here Kommando lists 10 of the “coolest” experiential marketing technologies around. From wearables to artificial intelligence, there is something for everyone.
Everyone in every department of your company knows that information is power. Data is an important component of almost every part of you business. Marketing is certainly no different. While brands know that they must collect data at events, often the questions still stand. Which information is the most useful? What event elements should we always track? While there are metrics that are industry- or company-specific, some areas of measurement apply to everyone. Here are 4 metrics to track at any event, from large-scale to intimate.[Tweet “While some event tech requires larger budgets, there are options that won’t break the bank.”]
While technology for events is exciting, and gets attention, some marketers are going the opposite direction. With the resurgence of ‘nostalgia’, from vinyl records to the recreation 80’s television, consumers are craving the ‘way things were’. Digital has rapidly inserted itself into almost every area of modern life. And while technology has brought convenience and information, the tactile, or “analog”, experience is often missing. Events are, by nature, analog. They take place in the real world and offer face-to-face experiences. Event marketing provides a opportunity for brands to give people the tactile interactions they are missing in their online lives. Here is how some brands are embracing and taking advantage of the allure of analog.
The alcohol industry has long been a believer in experiential marketing. While many people imagine alcohol brands simply sample in bars, that is the tip of the iceberg. Alcohol brands live in an increasingly competitive space, and for the most part are vying for the attention of 20- and 30-somethings. Standing out takes creativity and skill. Here are 9 examples of how high-profile beer, wine and liquor brands use experiential to woo potential customers. From culinary experiences to outdoor adventures, these examples may inspire your next event.
Every good experiential campaign, and the brand behind it, has its strengths. Even if a brand successfully executes a marketing event, there is likely one aspect that shone brighter than the rest. What if you could take the strengths from different campaigns to craft one ultimate event? Experiential agency Marketing Genome did just that (in the hypothetical, of course). Here the agency used 5 events to show the “perfect brand experience,” including, as they note, “the ROI that comes with it”.
For 50 years, CES (formerly known as the International Consumer Electronics Show) has been ground zero for technological innovation. In 1967, CES featured companies like Panasonic, Sharp and RCA. In the 70s, TVs, turntables and stereos filled the floor. Now in 2017, CES is still the place where the public meets the latest in technology. The tech featured at CES spans all industries, including consumer engagement. And companies focused on cultivating a powerful brand experience are always in attendance. Here are 3 key technologies that are hot at CES this year, and the reasons why they will change how we execute events.
When people talk about experiential marketing, many times there is hype. We talk about events in the context of cutting-edge technology, over-the-top brand experiences, and more. To many brands, especially those that are not household names, all those bells and whistles mean one thing – money. As a result, many companies believe that experiential marketing isn’t for them. After all, if you don’t have the budget to create a high-impact experience, why waste your time? Well the good news is that the need for a big budget is only one of several experiential marketing myths. Read on to discover why this and other misconceptions about event marketing are just not so.[Tweet “The need for a big budget is only one of several experiential marketing myths.”]
Most of the technology for events that is creating buzz relates to consumer engagement. Virtual reality, voice control, wearables, and more tend to dominate the conversation. Yet, there is incredible tech out there related to gathering event data. One of these breakthroughs is AdBeacon. This cool gadget is “a camera that delivers impressions, views, dwell time, age, gender and emotion metrics during an experiential marketing campaign. It has anonymous facial detection, designed for audience measurement.” Incredible stuff!
Whether you are interested in new technology for events or best practices in data collection, the EPS Water Cooler is the place to find the best in event marketing every week. Join our community of thousands of other marketing professionals and subscribe to our blog today!