Promotional Campaign Ideas to Boost Engagement, Why People Buy Experiences (Not Just Products), & Tips to Evolve Your Experiential Strategy [The EPS Water Cooler]

Promotional campaign ideas

Promoting your brand through experiential is a powerful way to generate results for your organization. Yet, to be successful, the event experience needs to grab your attendees’ attention and drive them to your call to action. Rather than depending only on a “wow” factor, you must give attendees the opportunity to interact and build a relationship with your brand. This week’s EPS Water Cooler features an article focused on promotional campaign ideas to boost engagement at your next event. We then provide tips to evolve your event marketing strategy. Finally, PepsiCo’s Chief Design Officer explains why people don’t buy products anymore – they buy experiences.

Nintendo Switch NYCBoosting Event Engagement in Live Marketing

If a memorable brand experience is the destination, then event engagement is one of the best ways to get there. Audience engagement makes marketing a two-way street. Rather than speaking at your potential customers, instead you are speaking with them. When people become active participants in a brand experience, they are more receptive to your message. They are able to forge a relationship with your brand, which can have immense long-term benefits. But, event marketing is not a secret. When everyone is executing live events, it’s even more important for you to stand apart. You need viable promotional campaign ideas and unique options surrounding engagement. Here are 13 tips to boost your event engagement strategy no matter what kind of live event your brand is embracing.

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pepsi-clearPepsiCo’s CDO Explains Why Brand Experiences Trump Products

The title Chief Design Officer might not be common within most companies’ c-suite, but that doesn’t mean it shouldn’t be. In this article, Fortune features the insight of Mauro Porcini, PepsiCo’s first CDO. Porcini explains the need for design thinking in the corporate mentality. From the article: “’In a world where relevance changes almost day by day,’ gone are the days of deliberating market research for months” said Porcini. He goes on to say that people “behave in a different way with our products and brands. They don’t buy, actually, products anymore, they buy experiences that are meaningful to them.” Good news for the experiential marketing industry? We think so.

Chobani-PLAIN-Non-Fat-Multiserve-32ozChobani is Embracing Experiential – Here’s Why

Experiential marketing reaches people in their “natural habitat”, which is part of its power. One of the primary goals of many experiential marketing campaigns surrounds product sampling. Sampling and demonstrations focus on getting people to try something new in their daily lives, and then to repeat that behavior. Chobani Greek Yogurt is a firm believer in that principle, and is putting its time and money where its mouth is. The article points out that “From sampling to sponsorships to Chobani’s flagship retail café, live experiences are driving the brand.” Peter McGuiness, the company’s CMO, says, “We do events 52 weeks a year. We’re always on the road. Experiences are a big, big part of our marketing [mix].” Find out why Chobani believes in experiential marketing, not only to grow its own brand, but to grow the entire U.S. yogurt category.

Tech-Savvy Brand AmbassadorsHow Sponsorship Has Evolved into Brand Experience

A sponsorship activation generally involves a brand tying itself to an entity with a strong fan base. This include sports teams, charities, festivals, music groups and more. Companies are wise to piggyback on existing goodwill and grow their brand presence with fans. Yet, like all marketing, sponsorship has evolved too. Whereas once logo placement and brand mentions were the main source of brand awareness, now experiential has taken a role. No longer are event sponsor brands only visible; now they are seen, heard, and felt. Here is how sponsorship has evolved into “relevant engagements to forge meaningful connections with fans.”

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Comic-Con Event Staffing3 Tips for Better Interactive Brand Experiences

With the continuous advancement of technology, experiential marketing is always evolving. With every breakthrough, from GPS to virtual reality, comes new promotional campaign ideas. Technology allows us to engage with consumers in a more personalized and intimate way. And new technology and engagement options means increased marketing reach and potential revenue. Not only are we able to engage in a more meaningful and memorable way, we are able to amplify engagement as never before. Here are 3 technology-driven ideas to evolve your experiential strategy for better results. By using one or all of these tips, you will maximize not only your ROI, but your ROE.

7Using Experiential to Reach Consumers this Summer

Each year, more and more companies are getting into the experiential game. And as experiential has grown, companies are using it not only to connect with consumers, but to address seasonality and business cycles. Experiential is a year-round discipline, but for many years summertime was THE time for event marketing. In most places, the weather is warm, the people are out, and there is ample opportunity to make brand connections. And summertime still remains one of event marketing’s busiest times. Here are 4 promotional campaign ideas to create summertime connections with your audience.

 

Automotive Product SpecialistsExperiential Can Remake Your Trade Show Strategy

Companies believe in trade shows. Year after year, many send their sales teams to the same events, always hopeful to come away with new relationships and solid leads. But some companies are also in a trade show rut. They use the same booth items they have for years. They approach attendees in the same way. And many of these same companies wonder why trade show results seem to fall flat. Trade shows are not exempt from recent buyer preferences. Consumers buy experiences, not just products alone. Everyone attending a trade show, even when representing a business, is still a consumer. These people are looking for interaction and partnership. It is critical to adapt. Maggie Ellison of Event Marketing Strategies explains how to use promotional campaign ideas to improve your trade show strategy.

technology for eventsA Guide to New Experiential Marketing Technology

Technology is moving at a staggering pace. All industries are being gifted with new and exciting ways to work and grow. Experiential marketing, which for so long relied on manual processes, is going full throttle into the digital world. From consumer engagement to attendee data gathering, technology has opened many doors. Though data collection, it has also helped to highlight exactly how effective experiential events are. Here are 3 exciting technological advances that surround attendee engagement and entertainment. The article then lists advantages, and challenges, associated with adapting technology for experiential.

 

Now that you are flush with promotional campaign ideas, it might be time to plan logistics. We have taken our almost 2 decades of experience in event staffing and created the Ultimate Experiential Marketing Staffing Guide and Checklist. Download it for free!

 

Download the Event Staffing Guide and Checklist

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