Unilever: American Academy of Dermatology Annual Meeting
EventPro Strategies (EPS) recently provided conference staff to represent Unilever at the 2017 American Academy of Dermatology Annual Meeting. The Annual Meeting invites dermatologists, nurses, and medical students to gather for educational sessions and networking opportunities, and also provides exhibitors the perfect opportunity to reach a niche target audience.
In an effort to build solid brand relationships with dermatologists, Unilever set up an impressive exhibit featuring six of their skincare brands. The exhibit included brand stations, interactive video monitors, and displays.
EPS’ brand representatives welcomed attendees and encouraged them to enter the exhibit area. Inside the exhibit, the brand representatives were positioned at each of the brand stations and relayed key brand messaging, answered product questions, and distributed product samples.
The brand representatives went through extensive training on each of the brands to ensure that they were fully prepared to speak for the brand. The team did an excellent job generating awareness for the less frequently promoted Unilever brands and reinforcing brand loyalty for products that dermatologists love.
EPS’ event staffing and execution services can help boost your conference success and provide you with greater ROI. We can provide the polished, professional conference staff you need to deliver a memorable brand experience for attendees.