VERIZON WIRELESS

Pasted-Graphic8B
Marketing Firm: LatinSphere Advertising
End Client: Verizon
Program: Multicultural Marketing

Objective:

Promote the Verizon brand and its products to Spanish-speaking consumers.

Parameters:

  • 4 Execution, 108 Total Bilingual Talent
  • Each event required Spanish / English-speaking Talent:
  • 1 Staff Supervisor
  • 2 Team Leaders
  • 24 Brand Ambassadors

Timing:

Pasted-Graphic8A
4 events, each 1 day

Program Elements:

Contract excellent, organized, and experienced bilingual (Spanish / English) Staff Supervisors, Team Leaders, and Brand Ambassadors for 1-day events

Staff Supervisors acted as client’s “right-hand-man” 
during execution

  • Team Leaders manage teams of 12 BAs
  • BAs had to be upbeat, energetic and active for 8+ hours and:
  • Meet and greet guests
    • Register guests
    • Control crowds within the site
    • Distribute premiums
    •  Instruct guests
    • Run interactive displays

Results:

100% staffed at every single execution

About JESSICA STACKPOOLE

Leave a Reply