What is Experiential Marketing?

marketing, experiential marketingMany brands have started to incorporate experiential marketing into their overall marketing strategy. From start-ups to Fortune 500 brands, marketers have quickly realized that experiential marketing produces results and can make an impact on buying decisions.  Here are a few key features of experiential marketing and how it can benefit your brand.

Creating an Experience
Experiential marketing is all about connecting brands to consumers through real-life experiences and interactions while engaging as many senses as possible. Giving consumers something that they can see, feel, listen to, and perhaps even smell or taste immerses them in the brand and connects them to brands on an emotional level. The most common types of experiential marketing events include product samplings and/or product demonstrations, promotional giveaways, interactive displays and even virtual reality experiences. Any type of experiential marketing activation, no matter the size, will generate buzz for your brand and increases brand awareness.

Reaping the Benefits of Face-to-Face Interaction
Brand ambassadors are individuals that breathe life into your brand, they engage your consumer face-to-face, convey key brand messaging, and promote your brand through positive experiences.  The interaction between consumers and your brand ambassadors will create an immediate bond to the brand which will strengthen consumer loyalty.

Positive Brand Association
The goal of your experiential marketing campaign is to leave a lasting impression on your target consumer, a memory that stays with them long after the event is over. When the consumer walks away from your activation, he or she should feel a positive association with your brand, whether it be from an interactive element that you offered to an interaction with a brand ambassador to a promotional giveaway. That memory will resonate with the consumer far longer than traditional forms of advertising.

If you haven’t incorporated experiential marketing into your overall marketing strategy, now is the time to do so. EventPro Strategies can provide you with professional brand ambassadors to promote your brand to your consumers in a positive and memorable way.  Take your brand to the next level by contacting EventPro Strategies today!


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