You’ve put a lot of thought into your next marketing event. You’ve picked a high-impact location, perfected your marketing message, and have a developed a continuing engagement plan that will keep your brand top-of-mind with consumers well after the event is over. You’re well on your way to executing a successful event, assuming you’ve also got an effective team that can deliver a truly memorable experience while achieving all of your marketing goals.
If you haven’t considered it until now, it is important to understand the impact that your event staff has on your consumers and the overall success of your event. Finding the right team means a careful and well-thought-out selection process to drive your success.
When evaluating individuals who can seamlessly promote brand awareness, confidently interact with your customers, or effortlessly close the deal with your clients or prospects, consider the following:
- Do they have the right personality to connect with your customers and deliver your brand messaging effectively?
- Is their appearance in line with how you want people to remember your product, company, or brand? Do they represent your company culture and brand persona?
- Do they have the knowledge and experience necessary to understand how to sell your product or service?
- Do they have skills required to fulfill any special tasks or demands of your event?
Ensuring that your event staff meets these important criteria can be a lengthy and complex process, but fortunately EventPro Strategies (EPS) has you covered.
We work with you to first understand your event plan and objectives and then find the perfect people to embody your brand and deliver your message. Our extensive talent pool contains over 60,000 event staff with the skills, experience, and expertise to help you reach your goals. In addition, because we hire 100% of our staff as W-2 variable hour employees, we provide our clients with protection from co-employment liability associated with 1099 employee misclassification. Partnering with EPS means that you can focus on what matters most – driving your bottom line.