Several years ago, Facebook decided that they wanted to find a way to help the marketers who were using their platform for advertising. Facebook has an immense amount of data surrounding how people use both Facebook and Instagram. But they realized that most marketers didn’t understand how to use this information.
So they created an event called the Live IQ Event in New York. The event was designed to show marketers how they can take advantage of the data Facebook provides. But the way that they went about this was truly unique.
They had a number of different live demonstrations set up throughout the event. There was an “Instagram Cafe” which showcased millennials taking photos of latte art, snapping selfies, and posting pictures on Instagram. And they even built a home to demonstrate how new parents use Facebook to beat isolation and connect with others.
The result? Over 1500 people attended the event and 93 percent reported that the event gave them valuable insights. Facebook provided incredible value to its audience and boosted its brand perception in the process.
The Value of an Experiential Marketing Event
When it comes to your company’s marketing budget, you might have differing opinions as to where to invest your money. Successful marketing tactics are always changing, and what worked yesterday may not work tomorrow.
Many companies invest heavily in social media marketing since that is where so many of their customers spend their time. Social media marketing is important but it is much harder to stand out online. And most customers experience information overload when they are online.
One of the most effective ways to build a relationship with your customers is by giving them an experience they will remember. An effective experiential marketing strategy involves engaging with your customers through live events.
After all, Facebook could have just put on an all-day conference complete with lots of slideshows and occasional restrooms breaks. Or they could have hosted a series of webinars.
But they did much more than this. They created an experiential marketing event that their guests will remember. And so should you.
6 Reasons You Need to Invest in Experiential Marketing
So why should your brand invest in an experiential marketing event? In short, because it’s incredibly effective. A well-executed event gives the attendees an experience that couldn’t have been achieved online.
Here are six reasons your brand needs to invest in experiential marketing.