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As an NCAA Corporate Partner and College Football Playoff Sponsor, Buick leverages the power of amateur sports and jewel events like March Madness to drive awareness and engagement for their Championship Lineup of vehicles.

Whether its staffing the College Football Playoff Fanfest, Final Four - Bracket Town, the Frozen Four, Men’s and Women’s Lacrosse Championships or the Men’s and Women’s College World Series, we are responsible for helping activate Buick’s college sports platform.

We continually staff ancillary events including concerts, fanfests, festivals, tailgates and the game itself. Promotional staff are recruited, interviewed, selected and credentialed for these multi-day events, which often requires meticulous attention to event details and logistics given the size, scale and scope of these Championship weekends.

This nearly year-round program includes static vehicle displays, courtesy vehicles, drivers/right seat drivers and interactive games for consumers. In addition, to traditional brand ambassadors, our team also secures product specialists to showcase the newest luxury Cars, Crossovers and SUV’s, placing a heavy emphasis on safety and technology, while bringing to attention to the modern look and feel of General Motor’s upscale brand, Buick.



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