Sampling - M&M's
The M&M, arguably one of the most iconic characters/mascots in advertising today. With such a high brand recall, our company was honored to don the colored costumes and bring to life the lovable M&M's characters at retail events, conventions and festivals across the country. The programs included co-op marketing programs and sampling events in key retailers including HEB, Kroger, Publix, Target and Walmart.
As Mars staffing partner, we found some of the most charismatic staff in the country willing to step into the costume and role of an M&M. We also focused recruitment efforts on securing a trusty sidekick to offer a helping hand during samplings and store events.
Staffing hundreds of events coast to coast each year, our team supported Mars sponsorship of Kyle Busch and the Joe Gibbs Racing #18 Toyota, activating the NASCAR schedule at retail and at track.